FIS has named Swatch as the Official Partner of the FIS Park & Pipe World Cup. The agreement lasts for four years and will run through the 2025-2026 season. Park & Pipe is the youngest of the FIS disciplines and includes both Freeski and Snowboard. The events that fall under the Park & Pipe […]
LaLiga and UFC sign a promotional partnership for engaging more fans
LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]
Boston Red Sox inks ten-year partnership with MassMutual
Massachusetts Mutual Life Insurance Company (MassMutual) and the Boston Red Sox have entered a 10-year partnership in which MassMutual will become a signature sponsor of the Red Sox beginning at the start of the 2023 season. This collaboration brings together two resilient, respected, and successful Massachusetts brands rooted in their shared values of interdependence […]
AFF signs MNC Group as the exclusive media rights partner
The ASEAN Football Federation (AFF) has announced MNC Group as the exclusive media rights partner for the AFF Mitsubishi Electric Cup in Indonesia. Brokered by SPORTFIVE, the deal covers the next two editions of the football competition, starting with the AFF Mitsubishi Electric Cup 2022 scheduled to take place from 20 December 2022. As […]
Witold Banka gets re-elected as WADA president
The World Anti-Doping Agency’s (WADA) Foundation Board (Board) unanimously re-elected the President, Witold Bańka, and Vice-President Yang Yang for a second and final three-year term in the top leadership roles of WADA. The past three years under the leadership of Mr. Bańka and Ms. Yang has been a period of significant advancement for WADA […]
DP World Tour Dubai extends partnership with Emirates
The DP World Tour Championship, Dubai and Emirates have agreed a five-year extension which will see the airline continue as a premium partner of the DP World Tour’s season-ending event until at least 2027. Emirates, an Official Partner and Airline of the DP World Tour, has been a partner of the prestigious season-ending Rolex Series […]
Newcastle United signs Monster Energy as the official energy drink partner
Newcastle United has partnered with leading energy drink Monster Energy, which becomes the club’s Official Energy Drink Partner in a multi-year deal. Founded in 2002 and distributed across more than 140 countries, Monster Energy is one of the world’s most popular energy drink brands and has well-established partnerships across sports, events and gaming. […]
Indian Oil, Punjab National Bank and Amul sponsor the Sub Junior National Badminton Championship 2022
Punjab National Bank, Amul and Indian Oil Corporation have come on board as sponsors for the 34thSub Junior National Badminton Championship 2022 scheduled to be held in Lucknow from 19th November to 23rd November. Top junior players from across the country representing different states are participating in the 5-day long tournament. Red FM will […]
Italian fashion brand Herno to dress FC Barcelona players
FC Barcelona and Herno have signed a partnership deal whereby the Italian fashion company becomes the football club’s official Formal Wear partner for the next three season through to 2024/25. The man’s and women’s football teams and the basketball team too will be wearing the firms’ designs on their away trips in European competitions, […]
FIFA Women’s World Cup signs Commonwealth Bank as the official supporter
FIFA has announced that Commonwealth Bank (CommBank) has signed on as a FIFA Women’s World Cup 2023 Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football. By supporting the FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest […]