FIFA appoints Kay Madati as Chief Commercial Officer

FIFA has annonced the appointment of Mr Kay Madati as Chief Commercial Officer. Kay, with a 20-year background in the international media, sports and entertainment industries will assume his duties at FIFA on 19 July 2021. Kay’s experience includes leading teams around the world at Twitter, Viacom, Facebook, Time Warner and LinkedIn. He brings to […]

FIFA taps into entertainment realm with ‘FIFA Sound’

FIFA has today announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love. “FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider […]

ASEAN, FIFA & football stars unveil campaign to promote healthy lifestyle amidst COVID-19

ASEAN, FIFA and football stars have unveiled a joint awareness campaign to promote healthy and active lifestyles during COVID-19. The Association of Southeast Asian Nations (ASEAN) and the Fédération Internationale de Football Association (FIFA) have launched #BeActive videos featuring regional football stars as part of a joint campaign encouraging ASEAN citizens to lead healthy and […]

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