Kicking off their new multi-year deal in 2023, Barclays has created three unforgettable on-site destinations for Wimbledon fans, with perks and exclusive experiences. Fans can test their tennis skills against Barclays Tennis Ambassador and World No.10, Frances Tiafoe, through the ‘Take on Tiafoe’ simulator experience. With the biggest donation ever made by an official partner […]
Chris Canetti, President of Houston 2026 World Cup Bid Committee: “Our strategy is based around legacy as to how the World Cup can positively impact the local community”
Houston’s Bid Committee is working relentlessly to get the 2026 FIFA World Cup to town. The Playknox spoke with the man who’s leading these efforts – Chris Canetti who is the President of the Houston 2026 World Cup Bid Committee. He previously spent 19 seasons as an MLS club executive in New York and Houston. […]
Manchester United names Rick McGagh as its first Head of Fan Engagement
Manchester United has appointed its first Head of Fan Engagement to strengthen relations with fans and ensure that their interests are embedded in the club’s decision-making processes. The important new role will be filled by Rick McGagh, currently a member of both our Fans’ Forum and Fans’ Advisory Board (FAB), and a well-known and […]
Rooter’s co-founder Dipesh Agarwal: “We want to make gaming and creation of gaming content mainstream in India”
Esports and gaming have become a mainstay in the Indian market since the pandemic. Recently, Indian Prime Minister Narendra Modi said that India should lead digital gaming sector. One such platform is Rooter which started as a fan engagement platform and then leveraged its live content technology to deliver live action sports, commentary, live quizzes, […]
NFL names Alexander Steinforth as GM Germany to grow fan base
Alexander Steinforth , who is currently Managing Director of Deutsche Sport Marketing, is to join the National Football League as General Manager, Germany. Steinforth’s role will see him drive and execute the league’s business in Germany, including fan growth, commercial success, live regular-season games and development of community programs. His appointment builds on the […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
SoFi Stadium signs Square as merchant services provider
In a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman and SoFi Stadium developer E. Stanley […]
Leeds United agrees partnership with Electronic Arts
Leeds United teams up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc. in a new partnership After sixteen years out of the top-flight, Leeds United return to the Premier League with a new official club partner in EA SPORTS. The exciting new partnership will see the club and EA SPORTS working […]
Real Sociedad adds IQONIQ as main sponsor in a multi-year deal
Real Sociedad has signed a multi-year partnership with the new fan engagement platform, IQONIQ. IQONIQ will be also Real Sociedad’s main sponsor during the 2020-21 season. The brand will appear across the front of the txuri urdin playing jerseys and will be worn during all the club’s matches, including those belonging to the UEFA competitions. […]
Southampton FC renews partnership with eToro
Southampton Football Club has renewed its partnership with global multi-asset investment platform, eToro. As a partner since 2018, eToro enables people to invest in the assets they want, from stocks and commodities to cryptoassets like bitcoin. The platform not only allows you to choose what you invest in, but also how you invest. You can […]