Sport 24 strikes broadcast deal with ICC

Sport 24, the 24/7 live sports channel produced exclusively for inflight and in ship has announced a deal with the International Cricket Council (ICC) to broadcast the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 for the first time.   Sport 24, which is owned and operated by IMG, […]

Japan looking to host Formula E in 2024

Japan has taken the first positive step towards hosting a round of the ABB FIA Formula E World Championship after Formula E and the Tokyo Metropolitan Government today signed an agreement with the goal of delivering a race in Tokyo. Governor of Tokyo, Yuriko Koike, and Jamie Reigle, CEO, Formula E, met this morning at […]

Tottenham Hotspur onboards Coca-Cola as official partner

Tottenham Hotspur have announced a new multi-year official partnership with Coca-Cola.   Through the partnership, Coca-Cola’s range of products, including Coca-Cola and Coca-Cola Zero Sugar, will be available to visitors at Tottenham Hotspur Stadium.   Fans will also be given the chance to access unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and […]

The Football Association partners Xero to highlight the importance of financial viability

Xero, the global small business platform, has announced two commercial partnerships with The Football Association (The FA) to champion women in football, highlighting the importance of financial viability in creating further opportunities on and off the pitch.   Xero will become the Official Partner of both the England women’s senior team and England Football. Both […]

DAZN to acquire Eleven Group’s global sports media businesses

DAZN Group, a leading global sports platform, has announced an agreement to acquire the ELEVEN Group’s global sports media businesses.   The deal expands DAZN’s capabilities in the live sports streaming sector and establishes DAZN as a global leader in this rapidly evolving space. The benefits are threefold.   New and expanded territories. The transaction, […]

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