Ariel Investments has unveiled Project Level, a groundbreaking private investment vehicle designed to capitalize on the rapid growth of women’s sports while fostering sustainable and competitive businesses in the industry. With global revenues in women’s sports surpassing $1.28 billion in 2024—a 300% increase in three years—Project Level aims to accelerate this momentum through diversified investments […]
Lega Serie A signs digital payments partnership with Bancomat
Lega Serie A and BANCOMAT have announced an exclusive partnership for the 2024/2025 and 2025/2026 seasons. The agreement, with which BANCOMAT enters the field in the role of Official Partner and which includes the Serie A Enilive championship, the Coppa Italia Frecciarossa and the EA SPORTS FC Supercup, represents an important evolution for the company, […]
Louis Vuitton joins Formula 1 and becomes title partner of the Australian Grand Prix
LVMH has joined Formula 1 as a Global Partner for 10 years from 2025, the sport is welcoming Louis Vuitton as an Official Partner of Formula 1. Bringing together two of the world’s most recognisable brands, known for their innovation and excellence, Louis Vuitton will become the title partner for the first race of the […]
Kitman Labs and Lion City Sailors F.C. renew and expand data and analytics partnership
Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in sports, today renewed and expanded its partnership with Lion City Sailors F.C. Lion City Sailors F.C (LCS) will utilise the Coaching and Development Solution in the Kitman Labs Intelligence Platform across the Men’s First Team and […]
West Ham United joins ‘I came by train’ initiative to offer fans discounted rail travel to encourage modal shift
West Ham United have teamed up with Trainline to support the ‘I came by train’ movement which will see Hammers fans initially receive 20% off rail fares for selected Premier League and Barclay’s Women’s Super League away fixtures. I came by train is a collective movement promoting sustainability and the reduction of emissions by […]
Paris Saint-Germain extends its partnership with Qatar Airways until 2028
Paris Saint-Germain has extended its partnership with Qatar Airways, voted the World’s Best Airline by Skytrax in 2024. This renewal, which runs until 2028, reinforces a long-standing partnership between Qatar Airways and the Club, based on shared values of excellence, ambition and innovation. The announcement comes a few days after Paris Saint-Germain’s victory against Manchester […]
NIP Group inks $40m deal with Abu Dhabi Investment Office
The Abu Dhabi Investment Office (ADIO) has entered a multi-year partnership with gaming and esports company, NIP Group Inc. (NASDAQ: NIPG), to drive gaming, media and entertainment growth in Abu Dhabi. The five-year agreement will see NIP Group establish its global headquarters in Abu Dhabi, contributing to local employment in the esports and gaming sectors. […]
Pioneering Progress: NEOM and AFC Spotlight the Transformational Journey of Women’s Football in Saudi Arabia
NEOM, in partnership with the Asian Football Confederation (AFC), has announced the publication of ‘Pioneering Change: Women’s Football in Saudi Arabia’, a report that shines a light on the current women’s football landscape in the Kingdom, the steps taken to grow the sport so far and a look ahead to future opportunities. As Presenting […]
Havas acquires Spanish marketing agency CA Sports
Havas has acquired CA Sports, a Spanish marketing company specializing in sponsorship strategies and business development through sport. CA Sports will be part of Havas Play, Havas’ sports and entertainment agency. It will operate under the name “CA Sports Part of Havas Play,” and continue to be led by founder and CEO Cinto Ajram, […]
Six Nations Rugby unveils long-term partnership with BKT
Six Nations Rugby has unveiled a new long-term partnership with global tire manufacturing leader BKT in a significant move for international rugby. The collaboration positions BKT as the Official Tire Partner for the Guinness Men’s and Women’s Six Nations, starting with the much-anticipated 2025 Championships on Friday 31st January. “The Six Nations is rugby’s […]