SailGP signs Rolex as title partner

SailGP has announced its partnership with ROLEX – officially welcoming the Swiss watchmaker as the first Title Partner of the global racing championship. This transformative agreement marks the beginning of the Rolex SailGP Championship and builds on an enormously successful founding partnership that began in 2019, reflecting a shared commitment to achievement, innovation, and performance. […]

F1 and Nestlé sign a multi-year partnership

Formula 1 and Nestlé have announced a new multi-year partnership making KitKat the Official Chocolate Bar of Formula 1. The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula F1 fans can look forward to consumer activations, promotional prizes and immersive fan zones at […]

Chelsea FC drives away with Linglong Tire deal

Chelsea Football Club has unveiled Linglong Tire, the global tyre manufacturer, as our new official global tyre partner on a multi-year deal.   Shandong Linglong Tire Co., Ltd. is a leading Chinese tyre manufacturing company. The company’s products are exported to 173 countries across the world, covering Europe, the Middle East, the Americas, Asia Pacific […]

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