MLS signs a multi-faceted deal with Procter & Gamble

Procter & Gamble has announced a multifaceted partnership with MLS. Consistent with its other major sports partnerships, P&G looks forward to engaging passionate fans and also collaborating with MLS on efforts to support local communities and increase equity in sports and society. The agreement comes during a time of significant growth for the League, and […]

Women’s tennis content is twice as likely to reference a player’s age , says ITF research

The ITF has announced the results of a first-of-its-kind global research project examining sports  gender equality across the media and social media, commissioned as part of its ITF’s Advantage All  gender equality strategy, which is supported by the Foundation for Global Sports Development.  Conducted and delivered by Ipsos MORI, the research explored how the representation […]

Sony Pictures to broadcast Ultimate KhoKho

Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV & Digital broadcast deal with India’s first professional KhoKho league -Ultimate KhoKho and strengthened their commitment towards bringing fast-paced “edge of the seat action” to their audience in the Indian subcontinent. Scheduled to kick-start in 2021 with a goal to captivate audiences and sports […]

The FA and Dettol team up for good hygiene

Dettol is teaming up with The Football Association to help protect participants and supporters of England’s favourite sport as part of its mission for good hygiene. Dettol will be the Official Hygiene Partner of the England Men’s and Women’s Senior Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. The […]

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