LaLiga inks strategic partner with EA Sports

LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners.   This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]

LaLiga launches online shop with Fanatics

LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership.   The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find […]

LaLiga, Slovakian League, Eleven Sports executives to headline World Football Summit’s “Defending European Football For All” event

LaLiga President Javier Tebas will close the upcoming World Football Summit event titled “Defending European Football For All” later this week.   The event will be taking place on Thursday, April 20th from 11:00 am at the O2 Universum – Prague, Czech Republic. World Football Summit is the platform that connects over 80.000 of the […]

LaLiga and UFC sign a promotional partnership for engaging more fans

LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]

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