LaLiga, one of the main global entertainment multinationals and responsible for organizing professional football competitions in Spain, and Snapchat , an app that allows people to express themselves have today announced an alliance to bring the best football to millions of young fans . Through this alliance, LaLiga will bring the most premium content […]
LaLiga Tech collaborates with Liga Portugal for technology development
LaLiga Tech and Liga Portugal have announced a new partnership that will improve the technology development of the Portuguese competition, helping it to enhance its content and construct more impactful global fan engagements through a digital ecosystem. As a first step in the process, Portuguese football clubs will be given privileged access to LaLiga […]
LaLiga partners Amazon to open a dedicated online store
LaLiga fans will be able to purchase merchandise and products from 13 LaLiga Santander clubs through Amazon. Thanks to a new collaboration between the Spanish football league and Amazon, there will be a dedicated LaLiga store available on Amazon.co.uk, Amazon.it, Amazon.fr and Amazon.de. This project from LaLiga and Amazon will allow thousands of fans […]
LaLiga signs €1.994 billion deal with CVC
LaLiga and global investment fund CVC have signed a strategic agreement setting in motion Boost LaLiga (“LaLiga Impulso”), the project to boost the global growth of LaLiga and its clubs. The signing on Sunday follows ratification with a large majority of Boost LaLiga by the LaLiga General Assembly on Friday with 37 of 42 […]
CVC-backed Boost LaLiga to deliver investment of €1.99 bn to participating clubs
The LaLiga Executive Committee (Comisión Delegada) have unanimously ratified their support for Boost LaLiga (LaLiga Impulso), the agreement reached with global investment fund CVC to stimulate the growth of LaLiga and its clubs. The Boost LaLiga agreement, which was unanimously approved last August, has been adapted to the participation of 39 of the 42 […]
LaLiga renews audiovisual rights deal with SKY Sports in Mexico
Following a tender process through bidding requests, LaLiga has renewed the audiovisual rights agreement of LaLiga Santander and LaLiga SmartBank in Mexico and Central America with SKY Sports. The partnership covers the rights for eight seasons, from the 2024-2025 season onwards. This agreement represents a significant increase in the value of LaLiga’s audiovisual rights […]
CVC Capital Partners – The new giants of the sports business world
Prolific sports investor CVC Capital Partners has bagged the Ahmedabad franchisee of the Indian Premier League for Rs. 5,600 crores. However, this isn’t its first. Earlier this year, CVC landed its biggest sports deal yet where it paid €2.7 billion (about $3.2 billion) for a minority stake in La Liga, Spain’s top-flight soccer league. […]
LaLiga adds Hero Vired as official knowledge partner in India
Hero Vired, India’s premium EdTech company for professionals and higher education aspirants has announced its appointment as the official Knowledge Partner for LaLiga In India. Headquartered in Madrid, LaLiga is Spain’s top division football league and one of the most popular professional sports leagues in the world. The two-year agreement will see Hero Vired […]
LaLiga partners Sorare to launch NFTs
Sorare, the fantasy football platform, has announced a partnership with Spain’s LaLiga to launch non-fungible tokens (NFTs) for all of its players, creating new revenue streams for LaLiga Clubs via a new category of licences. LaLiga fans, collectors and fantasy football players will for the first time be able to freely trade and play with […]
LaLiga partners KORE Software to support its global growth
LaLiga has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its […]