LaLiga North America partners ThinkFoodGroup to expand its presence in the US

LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York’, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga […]

IQONIQ adds LaLiga to its portfolio

LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]

LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity

Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]

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