ROWE has entered in partnership with the Spanish “LaLiga” at Club Atlético de Madrid. The ten-time Spanish champion plays in the highest Spanish division, the Primera División, and is famous well beyond its homeland for passionate play and fierce competitive spirit. At the start of the 2020/21 season ROWE became an official partner and sponsor […]
LaLiga North America partners ThinkFoodGroup to expand its presence in the US
LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York’, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga […]
LaLiga becomes the first European sports league to join Twitch
LaLiga has opened an official account on Twitch, becoming the first major European sports competition to join the global streaming service. With a focus on deepening connections with Twitch’s highly engaged community of superfans, LaLiga will launch a new weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga Icons. […]
LaLiga launches Players App in collaboration with El Club del Deportista
LaLiga and El Club del Deportista unveiled the Players App, an exclusive, cutting-edge application that is sure to be a competitive differentiator for the players of LaLiga Santander and LaLiga SmartBank clubs. The Players App, available from today on Google Play and Apple Store, is an evolution of the old CD Live app. Brand new […]
IQONIQ adds LaLiga to its portfolio
LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]
ELEVEN SPORTS Portugal extends LaLiga partnership until 2023
ELEVEN SPORTS Portugal has extended its partnership with LaLiga Santander for the next three seasons. ELEVEN subscribers in Portugal will continue to enjoy all the best LIVE action from Spain’s top tier – from all the El Clasicos to following the progress of Portuguese stars João Félix, Francisco Trincão, Nelson Semedo, William Carvalho, Hernani, Ruben […]
LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity
Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]
LaLiga partners Mediapro to enhance viewing experience on Facebook Watch in India
LaLiga has partnered with Mediapro to enhance the viewing experience for the Indian Subcontinent on Facebook Watch. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the programme had to reinvent itself through a group video call, mixing the three signals and creating a […]
LaLiga and the Danish Rights Alliance wins case on blocking of illegal live Sports
Following a collaboration between LaLiga and the Danish Rights Alliance, the high court of Denmark has ratified that the live sports service Rojadirecta is illegal and must be blocked by Danish ISPs. The Spanish company that administers Rojadirecta, Puerto 80 Projects SLU, appealed the district court’s ruling claiming that the site is not illegal, as […]
Electronic Arts and LaLiga announce 10-year partnership renewal
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]