Since the inception of LALIGA’s operations in India, close to six years ago, the Spanish Football League has built a diverse range of successful partnerships and collaborations that have contributed to a striking increment in LALIGA’s viewership in India and the creation of a dedicated fanbase. Aakriti Vohra, Global Network Delegate of LALIGA in […]
LaLiga inks strategic partner with EA Sports
LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]
LaLiga launches online shop with Fanatics
LaLiga launches its first ever official online shop with Fanatics, a digital sports platform and global leader in licensed sports merchandise, as part of a wide-ranging omnichannel retail and manufacturing partnership. The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find […]
LaLiga , Common Goal and Villarreal CF confirmed for Football Innovation Forum by World Football Summit
LaLiga , Common Goal and Villarreal CF senior executives have been confirmed for Football Innovation Forum by the World Football Summit. This year World Football Summit will travel to Istanbul on the eve of the 2023 UEFA Champions League Final to organize the third edition of Football Innovation Forum, after successfully hosting the two […]
LaLiga, Slovakian League, Eleven Sports executives to headline World Football Summit’s “Defending European Football For All” event
LaLiga President Javier Tebas will close the upcoming World Football Summit event titled “Defending European Football For All” later this week. The event will be taking place on Thursday, April 20th from 11:00 am at the O2 Universum – Prague, Czech Republic. World Football Summit is the platform that connects over 80.000 of the […]
LaLiga Tech and Bundeling join forces for digital transformation
LaLiga Tech has agreed to offer Bundeling’s centralised communications platform to LaLiga clubs to support their ongoing digital transformation efforts, providing new economies of scale that will allow clubs to launch their own validated Bundeling platform within three weeks. The new offer can be made to LaLiga clubs through LaLiga Impulso, the strategic growth […]
LaLiga partners OneFootball to expand its digital reach
LaLiga, Spain’s top-flight football league, has announced a new partnership with OneFootball, the world’s leading football media platform. LaLiga will launch its official profile on the platform, to expand its digital reach and seek new touchpoints to engage with fans globally. LaLiga will become the first league to use its official account to […]
LaLiga and UFC sign a promotional partnership for engaging more fans
LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]
LaLiga inks partnership with Snapchat to appeal to millennials
LaLiga, one of the main global entertainment multinationals and responsible for organizing professional football competitions in Spain, and Snapchat , an app that allows people to express themselves have today announced an alliance to bring the best football to millions of young fans . Through this alliance, LaLiga will bring the most premium content […]
LaLiga Tech collaborates with Liga Portugal for technology development
LaLiga Tech and Liga Portugal have announced a new partnership that will improve the technology development of the Portuguese competition, helping it to enhance its content and construct more impactful global fan engagements through a digital ecosystem. As a first step in the process, Portuguese football clubs will be given privileged access to LaLiga […]