Six Nations Rugby has announced that its Chief Executive Officer, Ben Morel, has decided to step down at the end of the current 2022/23 rugby season. Morel has successfully led the organisation since 2018, during which time it has experienced unprecedented transformational change; particularly centered around its six member unions collaborating as strongly off […]
Redstrike to develop strategic commercial programme for Asia Rugby
Asia Rugby, the governing body of rugby on the Asian continent, has inked a landmark strategic partnership agreement with international sports marketing agency Redstrike. With this partnership, Asia Rugby signalled its intent and firm commitment to strengthening and ensuring value-addition to the development of rugby across Asia – home to 60% of the world […]
Six Nations Rugby to enhance viewing experience with Sage
Six Nations Rugby, the official organising body responsible for the biggest annual international rugby competitions, has announced an exciting new partnership with Sage, a global leader in software technology. The partnership will bring rugby fans even greater insights into the game; enhancing their viewing experience through real time data and analytics captured through smart […]
World Rugby acquires RugbyPass
Sky New Zealand (SKT) has agreed a wide-ranging deal with World Rugby that secures exclusive rights to premium competitions, including Rugby World Cups, for seven years. Under the deal, World Rugby will acquire RugbyPass, and the two parties have agreed a joint approach to the production of exclusive programming, particularly in the women’s game. […]
World Rugby appoints Legends as official retail partner
World Rugby, via their master licensee IMG, has appointed Legends as the Official Retail Partner and operator for Rugby World Cup 2023 in France next year. Taking place from 8 September until 28 October, the pinnacle event in the men’s fifteens game will build on the phenomenal spectator, media and commercial success of Japan […]
Harlequins signs MyoMaster as official recovery partner
Harlequins has announced its partnership with the fast-growing specialist sports recovery brand MyoMaster. Created by and for professional athletes, Harlequins hooker Joe Gray is a co-founder of the company. The partnership also extends to the women’s teams at Harlequins with MyoMaster supporting their mission to become one of the best teams in Europe. This […]
Premiership Rugby appoints Simon Massie-Taylor as CEO
Premiership Rugby has appointed Simon Massie-Taylor as their new Chief Executive. This is a key moment for Premiership Rugby as the business moves to accelerate development of the full potential of the league, for the benefit of the players, the clubs and our fans. The Gallagher Premiership Rugby plan is to continue to build […]
England Rugby extends kit partnership with Umbro until 2028
Umbro, the Official Technical Kit Partner of England Rugby to continue until 2028. For the first time in the professional era of the women’s game, a bespoke England Women’s Rugby kit has been developed, by Umbro. Continuing the commitment by Umbro to champion the Women’s game, the English brand worked in collaboration with the […]
RLWC2021 on-boards NuArca to launch NFT experience
Rugby League World Cup 2021 (RLWC2021) has announced a commercial partnership with NuArca which will see the launch of a non-fungible token (NFT) fan experience and marketplace for the tournament – the first official NFT marketplace in the history of Rugby League. Rugby League World Cup 2021 will be the biggest and best Rugby […]
Rugby League World Cup 2021 postponed to next year
Rugby League World Cup 2021 (RLWC2021) and the UK Government have announced their intention to stage the flagship event in the international Rugby League calendar in 2022. The extremely difficult decision was taken by the RLWC2021 Board, which includes representation from the Department for Digital, Culture, Media and Sport, and the International Rugby League […]