Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level

Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]

Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion

The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]

Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India

Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]

Iris Córdoba of Microsoft’s Global Sports Innovation Center on ensuring women’s visibility in the sports tech industry

The Global Sports Innovation Center (GSIC) powered by Microsoft is based in Madrid and in Singapore and it’s a non-profit association that has been promoted by Microsoft since 2015. They recently launched a manifesto titled  GSIC for Women’s Visibility in the Sports Industry to empower women in sport by ensuring their visibility in the sports […]

Vanessa Åsell-Tsuruga: “I want to contribute to women’s representation in sport as speakers and storytellers”

The Playknox caught up with Vanessa Åsell-Tsuruga. She has previously worked for ASICS in Activation and Sports Marketing roles in Japan and Europe. Vanessa holds a Master’s Degree in Olympic Studies from the International Olympic Academy and a BA Journalism from City University, London.   What does sport mean to you?   Everything!… I was […]

Jordan Rue explains strategy behind Team Whistle’s social media A game

Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy.   What is Team Whistle’s […]

Marco Sansoni of On Location on Paris 2024 hospitality and working in the sports event sector

Marco Sansoni is a thought leader in fan and guest engagement, experience and services for global sporting events, having lead successful projects in five Continents in the last two decades, including five FIFA World Cups and working for the fifth Olympic & Paralympic Game. He is currently working with On Locations for Paris 2024. Excerpts […]

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