Since the inception of LALIGA’s operations in India, close to six years ago, the Spanish Football League has built a diverse range of successful partnerships and collaborations that have contributed to a striking increment in LALIGA’s viewership in India and the creation of a dedicated fanbase. Aakriti Vohra, Global Network Delegate of LALIGA in […]
Ryo Takahashi: “Right now our focus is to really make sure that baseball becomes a staple in Indian sports”
The Major League Baseball (MLB) is working in India to develop and promote baseball in India through grassroots programming, personal connections, and a mindset shift. The Playknox founder Taruka Srivastav spoke with Ryo Takahashi, Senior Manager, MLB India about MLB’s efforts to build a strong foundation in India. He further emphasized the importance of patience […]
“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung
Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]
Jatin Paranjape of KheloMore: “Access to sport is the key completely and technology provides that access to sport easily”
A former Indian cricketer, Jatin Paranjape was based in Netherlands for Nike Football. Jatin returned to India with Nike Cricket in 2014 and after few years decided to start his own project – KheloMore. The Mumbai-based startup has investors like Dream 11 and Ashwin Damera. The Playknox spoke with him to know more. Tell […]
Akhil Reddy of Racing Promotions on Formula 3 in India, celebrity ownership and corporate investment
India boasts of hosting three different Formula One Grand Prix races in the past, a Formula E race and MotoGP last year as well. The motorsports landscape still has a long way to go in India. The Playknox spoke with Akhil Reddy, Chairman of Racing Promotions Private Limited to know more. Racing Promotions Private […]
Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level
Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion
The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]
Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India
Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]
Iris Córdoba of Microsoft’s Global Sports Innovation Center on ensuring women’s visibility in the sports tech industry
The Global Sports Innovation Center (GSIC) powered by Microsoft is based in Madrid and in Singapore and it’s a non-profit association that has been promoted by Microsoft since 2015. They recently launched a manifesto titled GSIC for Women’s Visibility in the Sports Industry to empower women in sport by ensuring their visibility in the sports […]
Jean-Baptiste Roy of Asia Sports Tech: “Sports innovations that rely on AI are starting to proliferate”
In APAC, $3.1b were invested in SportsTech in 2021 which is almost 5 times the figure in 2020. Average deal value of $47m makes it the highest in the world but median value of $1.7m is closer to the norm. The Playknox recently spoke with Jean-Baptiste Roy, co-founder of Asia Sports Tech to find […]