The Playknox spoke with Christine Kelly, founder and CEO of Little Kickers, a franchising pioneer, the first company in the UK to operate educational football programmes for pre-school children via a far-reaching network of franchisees, and we are now the largest global operator in this space, having established the business in 34 countries. Tell […]
Tom Elsden on how Mailman is helping sports organisations thrive in China
Mailman is a sports digital agency which helps leading sports organisations serve their audiences and build their businesses in China. The Playknox spoke with Tom Elsden, Business Director of the Mailman Group to know more about the organisation’s work. Excerpts: Tell us more about the work Mailman does. Why has APAC been such a […]
Jamshedpur FC CEO on the upcoming ISL season, Atlético de Madrid partnership & women’s football
Jamshedpur FC CEO Mukul Choudhari enumerates how the club is combating COVID-19 challenges, preparation for the upcoming Indian Super League (ISL) in Goa, women’s football among other things in an interview with The Playknow. Excerpts: What has been the impact of COVID-19 on the business model of the team? How are you tackling all […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
Nasser Al Khori, Qatar 2022’s Generation Amazing Programmes Director on how the initiative aims to empower a million beneficiaries by 2022
Generation Amazing, a football for development initiative established in 2010 as part of Qatar’s successful bid to host the 2022 FIFA World Cup aims to reach a million beneficiaries by 2022. The pandemic may have slowed the process but the team is quite positive to achieve the target and is efficiently working with stakeholders globally. […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]
Vita Dani, co-owner of Chennaiyin FC & Ultimate Table Tennis on preparation for ISL, mental health awareness & creating a centre of excellence for TT
Vita Dani is the co-owner of the two-time champion Hero Indian Super League club Chennaiyin FC and is the Chairperson & Co-owner of Ultimate Table Tennis – 11Sports. Vita’s vision is not only to create an elite football club in India with a growing legacy, but also develop a flourishing grassroots programme for young footballers […]
Inspire Institute of Sport CEO on using technology to monitor wellness of athletes, mental health and holistic development of athletes
Rushdee Warley, CEO of Inspire Institute of Sport (IIS) boasts of more than twenty years of experience in the Sports industry which includes coaching, leading the high performance programme for Swimming South Africa, working as a performance consultant for High Performance Sport New Zealand and leading the 2012 Olympic Games campaign for the swimming team […]
Olympian Abhinav Bindra on mental health awareness, why brands should support more shooters and Make a Mark project
Abhinav Bindra is India’s only individual Olympic Gold medalist. His gold in the 10-meter air rifle event at the 2008 Summer Olympics was also India’s first Olympic gold medal since 1980. He now serves as the CEO of Abhinav Futuristics Private Limited, an organization that works to bring science and technology into the sport and […]
FC Zenit’s editor on the club’s global digital strategy, innovative use of social media and growing female fan base
Russian football giants FC Zenit St. Petersburg recently clinched the Russian Premier League title with four games to spare in a season extended because of the coronavirus pandemic. The club has successfully managed to engage a global audience and popularize Russian football. The Playknox spoke with Mark Bowen, International editor of the club to know […]