ANOCA, the Association of National Olympic Committees of Africa, and the global sports marketing agency SPORTFIVE have signed a long-term commercial cooperation. As exclusive media and marketing rights partner, SPORTFIVE will be responsible for the exclusive distribution of all global media rights (excl. domestic FTA) and marketing rights (incl. domestic) of the African Games […]
International Paralympic Committee extends global partnership with Ottobock
Worldwide Paralympic Partner Ottobock and the International Paralympic Committee (IPC) have announced the extension of their global partnership until 2032. Ottobock will be able to provide its technical repair and maintenance services to athletes at the next six Paralympic Games – from Beijing in 2022 to Brisbane in 2032. IPC President Andrew Parsons said: “Ottobock […]
AC Milan enters esports in partnership with QLASH
AC Milan is entering the world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently named Best Italian Team at the Italian Esports Awards 2020. The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where […]
Arsenal signs sustainability partnership with Ball Corporation
Arsenal and global aluminium packaging company Ball Corporation have launched an official partnership designed to help the club and its millions of fans around the world reduce their impact on the environment. In a 2019 study by the BBC and the United Nations-backed Sport Positive Summit, Arsenal topped the league table on sustainability among Premier […]
San Francisco 49ers signs Joovv as official light therapy partner
The San Francisco 49ers and Joovv, a California-based company that develops light therapy products for performance, recovery and overall health and wellness announced a first-of-its-kind partnership between a professional sports franchise and a light therapy brand. As part of the agreement, Joovv will be the official light therapy partner of the 49ers, highlighted by the […]
MLB signs Hyperice as its official recovery technology partner
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]
Sheffield United signs First Touch Games as global partner
Sheffield United have announced First Touch Games (FTG) as a global partner on an initial three year deal. FTG are an award-winning independent studio established in 2011, developing mobile sports games across digital download platforms. With over 850 million downloads of their games to date, and multiple number one spots throughout various app store charts, […]
World Rugby names Societe Generale as top tier partner for the Rugby World Cup 2023
World Rugby and Societe Generale have renewed their long-standing worldwide partnership of Rugby World Cup for the 2023 event in France. The first top tier Worldwide Partner to be confirmed for France 2023, Societe Generale will embark on a three-year journey towards the most sustainable and impactful Rugby World Cup ever. The renewal between Rugby […]
Cadbury continues backing women in sport with Matildas partnership
The Westfield Matildas have announced a two-year partnership with Cadbury to become an Official Partner as part of the upcoming National Women in Sport Initiative. As part of the deal, prominent Australian athletes from four sports are set to share their stories and advocate for the continued growth and development of women’s sport. FFA CEO, […]
Cadbury adds Liverpool FC to its roster of Premier League clubs
Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]