MLB signs Hyperice as its official recovery technology partner

Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]

Cadbury adds Liverpool FC to its roster of Premier League clubs

Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]

World Surf League partners Comscore for digital audience measurement

Comscore, a planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf League (WSL), the global home of surfing, with digital audience measurement. Comscore will provide the WSL with access to Comscore’s signature Media Ratings solutions, including Comscore Video Metrix in the United States, Australia and Brazil, and Media […]

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