SPORTFIVE signs long-term commercial agreement with ANOCA

ANOCA, the Association of National Olympic Committees of Africa, and the global sports marketing agency SPORTFIVE have signed a long-term commercial cooperation.   As exclusive media and marketing rights partner, SPORTFIVE will be responsible for the exclusive distribution of all global media rights (excl. domestic FTA) and marketing rights (incl. domestic) of the African Games […]

International Paralympic Committee extends global partnership with Ottobock

Worldwide Paralympic Partner Ottobock and the International Paralympic Committee (IPC) have announced the extension of their global partnership until 2032. Ottobock will be able to provide its technical repair and maintenance services to athletes at the next six Paralympic Games – from Beijing in 2022 to Brisbane in 2032. IPC President Andrew Parsons said: “Ottobock […]

MLB signs Hyperice as its official recovery technology partner

Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]

Cadbury adds Liverpool FC to its roster of Premier League clubs

Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]

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