The Hero Caribbean Premier League (CPL) has signed Asian operator, Fun88 as the official partner for its new 2020 season, the first elite T20 tournament since the outbreak of COVID-19 disrupted the global sporting calendar. In a sports-starved world, the latest edition of the Hero Caribbean Premier League will serve as a global festival witnessing […]
NFL signs Invisalign as official clear aligner sponsor
National Football League (NFL) partnered Aligned Technology to make the Invisalign brand the Official Clear Aligner Sponsor of the NFL. Through this agreement, the Invisalign brand will connect with doctors, patients, and consumers through an extended network of NFL sponsored channels and support a variety of community initiatives championed by NFL Clubs — including youth […]
Odisha FC appoints Halfspace Group to engage international audience
Indian Super League team Odisha Football Club has appointed UK-based full-service sports marketing agency Halfspace Group to help fulfill its international ambitions. Odisha FC, formerly the Delhi Dynamos, moved to the Eastern Indian state of Odisha in 2019 after team owners GMS Inc entered an agreement with the Government of Odisha – a state that […]
Crystal Palace FC names W88 as shirt sponsor until 2021
Crystal Palace F.C. has signed a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season. The W88 logo will feature on the front of the club’s Premier League PUMA adult home, away and third shirts. W88 is a fast-growing brand in the gaming […]
Microsoft’s Managing Director, Media & Communications Asia: “Microsoft’s cloud & AI solutions have been game-changers for many sporting leagues”
Derrick Buckley is Microsoft’s Media and Communications business lead for APAC. With over 20 years of working experience, Buckley collaborates with regional and global customers from media and telecommunications organizations to empower them to achieve more with solutions that deliver personalized experiences, provide agile operations, and accelerate innovation and growth. The Playknox spoke with him […]
Notts County FC partners Cadbury to help Covid-19 affected local businesses
Cadbury has signed a sponsorship agreement with the oldest professional football club in the world, Notts County Football Club. The deal differs from most in the industry as Cadbury will donate its advertising opportunities from the partnership to local Nottingham based businesses most affected by the pandemic. By amplifying local businesses who are in need […]
NHL names KitKat as the official chocolate in Canada
The National Hockey League has signed a multi-year partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada. As part of the deal, Nestlé Canada will be given the ability to create content and activate at marquee NHL events, including the Winter Classic, All-Star Weekend, Stanley […]
Italian National Team signs Danone as official partner until 2022
Danone SpA has signed an agreement to become an Official Partner of the Italian National Team for the three-year period between 2020 and 2022. The agreement comes after years of collaboration between Danone and the FIGC in the Danone Nations Cup (www.u12femminile.it), an international tournament for Under-12s which is reserved solely for the women’s team […]
TikTok signs global multi-year licensing deal with Believe
TikTok and Believe have signed a new global multi-year licensing deal. The deal also covers the company’s DIY digital distribution service TuneCore. The new partnership will provide in-depth analysis of market trends and will allow Believe’s artists and labels to benefit from more marketing coverage and optimise revenue opportunities. “We’re excited to be partnering with […]
Newcastle United renews partnership with FUN88
Newcastle United has announced that FUN88 will remain as the club’s primary partner after a new long-term commercial agreement was reached. As part of the new agreement, FUN88 – which has been a familiar sight on first team kit since summer 2017 – will continue to feature on the front of players’ shirts and training […]