Rooter inks livestreaming partnership with GodLike

Rooter has signed livestreaming deal with eSports team GodLike.   The partnership deal provides Rooter exclusive live streaming rights for GodLike’s BGMI, Free Fire, CODM, and new forms of live gaming content. This partnership is stated to be the biggest eSports deal in India’s history.   The partnership between the two entities will not be […]

Rooter’s co-founder Dipesh Agarwal: “We want to make gaming and creation of gaming content mainstream in India”

Esports and gaming have become a mainstay in the Indian market since the pandemic. Recently, Indian Prime Minister Narendra Modi said that India should lead digital gaming sector. One such platform is Rooter which started as a fan engagement platform and then leveraged its live content technology to deliver live action sports, commentary, live quizzes, […]

BLAST extends partnership with EPOS

Leading esports tournament organiser BLAST Premier has announced a two-year partnership extension with premium audio peripherals provider, EPOS.   EPOS became BLAST’s official audio partner in February 2020 and the extended deal will ensure the brand continues to receive global exposure across the tournament organiser’s seven events this year, reaching an audience of over 150 […]

Vlad Marinescu, President of IESF on why esports is a sport

Vlad Marinescu was re-elected as International Esports Federation (IESF) President in 2020 and since then is tirelessly working towards uniting the global esports community. Vlad is also United States Esports Federation President, as well as chief media and marketing officer of International Judo Federation. The Playknox spoke with him on various aspects. Excerpts:      […]

Alex Coulson, MD, National Student Esports on how he aims to develop an esports ecosystem in the UK universities

Alex Coulson was recently named as Managing Director of National Student Esports (NSE). Previously, Coulson led Sport Industry Group for the last seven year which under him has expanded significantly and now boasts an impressive and diverse group of properties, all aimed at developing, inspiring and nurturing the entire sport industry. Coulson will now focus […]

Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football

Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile.   Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]

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