British organisation Fnatic is bolstering its presence in India and leading the charge is Nimish Raut. Fnatic made its first move into the Indian esports scene in October 2019, when it acquired a local PUBG Mobile team. The aggregate revenue of esports startups and companies in India reached $68 Million in FY2020 and is projected […]
Esports and Breaking included in 2022 Asian Games in Hangzhou
Esports and breakdancing have joined the 19th Asian Games in Hangzhou 2022. The proposal was approved on Wednesday during the 39th Olympic Council of Asia (OCA) General Assembly meeting held in the Sultanate of Oman, Muscat. At the meeting, the OCA approved the proposal submitted by the Hangzhou Asian Games Organizing Committee on optimizing the […]
Eagles become first NFL team with esports tournament provider
Esports Entertainment Group has announced a landmark multiyear partnership with the Philadelphia Eagles to serve as the first esports tournament provider for an NFL club. As part of the multiyear agreement, EEG will operate biannual Madden NFL esports tournaments for the Eagles utilizing the Esports Gaming League platform. Also under the terms of the deal, […]
Microsoft acquires video game events platform Smash.gg
Online video game events platform, Smash.gg, has announced it has entered an acquisition agreement with Microsoft. The company, rooted in tools to host and support esports events, reportedly looks to join Redmond for an undisclosed sum, further bolstering its gaming presence alongside the Xbox brand. Smash.gg announced the deal via its official website. Headquartered in […]
Virtual Bundesliga signs Bevestor as the naming right partner
Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga . The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all […]
Epic Games and Disney have expand collaboration with Disney+ offer
Epic announces a special offering for Fortnite players. From November 11 through December 31, 2020, Fortnite players age 18+ who make a real-money purchase in-game and who are new subscribers to Disney+ can receive up to two months of service in participating territories across North America, Europe, Australia, and New Zealand where Disney+ is available. […]
AC Milan enters esports in partnership with QLASH
AC Milan is entering the world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently named Best Italian Team at the Italian Esports Awards 2020. The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
IBM brings its cloud computing & AI technology to esports with Overwatch League deal
IBM and the Overwatch League, global esports league with 20 city-based teams,have signed a multi-year deal to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. A sponsorship component kicks off at this year’s 2020 Overwatch League Grand Finals, which started Oct. 8 and run through Oct. 10. With the agreement – IBM’s […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]