Rooter has signed livestreaming deal with eSports team GodLike. The partnership deal provides Rooter exclusive live streaming rights for GodLike’s BGMI, Free Fire, CODM, and new forms of live gaming content. This partnership is stated to be the biggest eSports deal in India’s history. The partnership between the two entities will not be […]
Rooter’s co-founder Dipesh Agarwal: “We want to make gaming and creation of gaming content mainstream in India”
Esports and gaming have become a mainstay in the Indian market since the pandemic. Recently, Indian Prime Minister Narendra Modi said that India should lead digital gaming sector. One such platform is Rooter which started as a fan engagement platform and then leveraged its live content technology to deliver live action sports, commentary, live quizzes, […]
BLAST extends partnership with EPOS
Leading esports tournament organiser BLAST Premier has announced a two-year partnership extension with premium audio peripherals provider, EPOS. EPOS became BLAST’s official audio partner in February 2020 and the extended deal will ensure the brand continues to receive global exposure across the tournament organiser’s seven events this year, reaching an audience of over 150 […]
City Football Group collaborates with Blue United Corporation in Japan
City Football Group has announced a collaboration with Blue United Corporation, the owners and operators of FIFA Esports team Blue United eFC in Japan. Blue United eFC is the current Asian Champion in FIFA and has qualified for three out of the last four FIFAe World Cups, breaking industry records, and were crowned Champions […]
FC Barcelona bolsters esports portfolio with Gamers Hub Media Events Europe partnership
FC Barcelona takes another step towards establishing their esports division by signing their first ever partnership deal in this sector with Gamers Hub Media Events Europe (GMHE). An unprecedented deal with which Barça takes the lead in the eSports sector by signing a first of its kind partnership agreement. Within the framework of this […]
Vlad Marinescu, President of IESF on why esports is a sport
Vlad Marinescu was re-elected as International Esports Federation (IESF) President in 2020 and since then is tirelessly working towards uniting the global esports community. Vlad is also United States Esports Federation President, as well as chief media and marketing officer of International Judo Federation. The Playknox spoke with him on various aspects. Excerpts: […]
Alex Coulson, MD, National Student Esports on how he aims to develop an esports ecosystem in the UK universities
Alex Coulson was recently named as Managing Director of National Student Esports (NSE). Previously, Coulson led Sport Industry Group for the last seven year which under him has expanded significantly and now boasts an impressive and diverse group of properties, all aimed at developing, inspiring and nurturing the entire sport industry. Coulson will now focus […]
Mumbai City FC inks official partnership with EA SPORTS
Hero Indian Super League (ISL) Champions Mumbai City FC have announced an association with global gaming giant and creator of the world-renowned FIFA video game series, EA SPORTS as the Club’s Official Partner, running through the end of the 2023-24 season. As a part of the association with the Islanders, EA SPORTS brand marks […]
FIFA to adopt new commercial positioning in gaming and eSports
FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders. FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]