Alex Coulson was recently named as Managing Director of National Student Esports (NSE). Previously, Coulson led Sport Industry Group for the last seven year which under him has expanded significantly and now boasts an impressive and diverse group of properties, all aimed at developing, inspiring and nurturing the entire sport industry. Coulson will now focus […]
Mumbai City FC inks official partnership with EA SPORTS
Hero Indian Super League (ISL) Champions Mumbai City FC have announced an association with global gaming giant and creator of the world-renowned FIFA video game series, EA SPORTS as the Club’s Official Partner, running through the end of the 2023-24 season. As a part of the association with the Islanders, EA SPORTS brand marks […]
FIFA to adopt new commercial positioning in gaming and eSports
FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders. FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
Fnatic India lead Nimish Raut on why India needs to build a robust esports ecosystem
British organisation Fnatic is bolstering its presence in India and leading the charge is Nimish Raut. Fnatic made its first move into the Indian esports scene in October 2019, when it acquired a local PUBG Mobile team. The aggregate revenue of esports startups and companies in India reached $68 Million in FY2020 and is projected […]
Esports and Breaking included in 2022 Asian Games in Hangzhou
Esports and breakdancing have joined the 19th Asian Games in Hangzhou 2022. The proposal was approved on Wednesday during the 39th Olympic Council of Asia (OCA) General Assembly meeting held in the Sultanate of Oman, Muscat. At the meeting, the OCA approved the proposal submitted by the Hangzhou Asian Games Organizing Committee on optimizing the […]
Eagles become first NFL team with esports tournament provider
Esports Entertainment Group has announced a landmark multiyear partnership with the Philadelphia Eagles to serve as the first esports tournament provider for an NFL club. As part of the multiyear agreement, EEG will operate biannual Madden NFL esports tournaments for the Eagles utilizing the Esports Gaming League platform. Also under the terms of the deal, […]
Microsoft acquires video game events platform Smash.gg
Online video game events platform, Smash.gg, has announced it has entered an acquisition agreement with Microsoft. The company, rooted in tools to host and support esports events, reportedly looks to join Redmond for an undisclosed sum, further bolstering its gaming presence alongside the Xbox brand. Smash.gg announced the deal via its official website. Headquartered in […]
Virtual Bundesliga signs Bevestor as the naming right partner
Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga . The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all […]
Epic Games and Disney have expand collaboration with Disney+ offer
Epic announces a special offering for Fortnite players. From November 11 through December 31, 2020, Fortnite players age 18+ who make a real-money purchase in-game and who are new subscribers to Disney+ can receive up to two months of service in participating territories across North America, Europe, Australia, and New Zealand where Disney+ is available. […]