Manchester City has announced a new regional partnership with 3KEY which will see the Decentralized Finance (DeFi) Trading Analysis and Advisory Technology company become an Official Regional Partner of Manchester City Football Club. 3KEY provides a suite of portfolio management tools, technology and products which aim to help educate customers and simplify their understanding […]
Liverpool FC teams up with PUBG Mobile
Liverpool FC has teamed up with one of the world’s most popular mobile games, PUBG MOBILE, to bring new, exciting and exclusive in-game features to Reds fans. Through the collaboration, gamers will be able to unlock limited-edition, LFC-branded outfits and earn free in-game gear and items, such as parachutes and backpacks, when they compete […]
Mumbai City FC inks official partnership with EA SPORTS
Hero Indian Super League (ISL) Champions Mumbai City FC have announced an association with global gaming giant and creator of the world-renowned FIFA video game series, EA SPORTS as the Club’s Official Partner, running through the end of the 2023-24 season. As a part of the association with the Islanders, EA SPORTS brand marks […]
Dentsu expands into gaming segment in APAC
Dentsu has launched dentsu gaming in Asia Pacific, an integrated solution that brings together the gaming heritage and expertise of dentsu Japan network with the global scale and specialist capabilities within dentsu international. Dentsu gaming will provide access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
DraftKings acquires Golden Nugget Online Gaming for $1.56 billion
DraftKings Inc.and Golden Nugget Online Gaming have announced that they have entered into a definitive agreement for DraftKings to acquire Golden Nugget Online Gaming in an all-stock transaction that has an implied equity value of approximately $1.56 billion. The acquisition will enable DraftKings to leverage Golden Nugget’s well-known brand, iGaming product experience and existing […]
Penn National Gaming acquires Score Media and Gaming
Penn National Gaming, Inc. and Score Media and Gaming, Inc. have entered into a definitive agreement whereby Penn National will acquire the Score, a leading digital media and sports betting and technology company, for approximately US$2.0 billion in cash and stock. Under the terms of the agreement, theScore shareholders will receive US$17.00 in cash and […]
Microsoft acquires video game events platform Smash.gg
Online video game events platform, Smash.gg, has announced it has entered an acquisition agreement with Microsoft. The company, rooted in tools to host and support esports events, reportedly looks to join Redmond for an undisclosed sum, further bolstering its gaming presence alongside the Xbox brand. Smash.gg announced the deal via its official website. Headquartered in […]
World Bowling and StriveCloud partner to launch a D2C app to engage fans globally
World Bowling and StriveCloud, the leading Belgian gamification technology company, have signed a three year partnership to launch a direct to consumer (D2C) app that will unite millions of elite athletes, participants and fans with vibrant competitions and immersive viewing experiences. This partnership is another step towards the objective of creating an innovative and immersive […]
DreamHack and Pantamera renew partnership for 2020
DreamHack, the premier gaming lifestyle festival, and Pantamera, one of Sweden’s leading recycling companies, have signed a one-year agreement for 2020. As part of the renewed partnership, the two organizations will collaborate with Samuel “SampeV2” Stronegger and Yacine Laghmari to create a new talk show format, which will be produced in the state-of-the-art DreamHack Studio […]