Enthusiast Gaming president Bill Kara: “NFL chose us as partners for our concept and scale”

The National Football League and Enthusiast Gaming Holdings Inc. have announced a first-of-its-kind gaming collaboration bringing together NFL players and Legends and top gaming content creators from marquee gaming organizations including Luminosity Gaming. We spoke to Enthusiast Gaming President, Bill Kara to find out more. Excerpts:     Tell us about the partnership.     […]

Rooter’s co-founder Dipesh Agarwal: “We want to make gaming and creation of gaming content mainstream in India”

Esports and gaming have become a mainstay in the Indian market since the pandemic. Recently, Indian Prime Minister Narendra Modi said that India should lead digital gaming sector. One such platform is Rooter which started as a fan engagement platform and then leveraged its live content technology to deliver live action sports, commentary, live quizzes, […]

BLAST extends partnership with EPOS

Leading esports tournament organiser BLAST Premier has announced a two-year partnership extension with premium audio peripherals provider, EPOS.   EPOS became BLAST’s official audio partner in February 2020 and the extended deal will ensure the brand continues to receive global exposure across the tournament organiser’s seven events this year, reaching an audience of over 150 […]

Vlad Marinescu, President of IESF on why esports is a sport

Vlad Marinescu was re-elected as International Esports Federation (IESF) President in 2020 and since then is tirelessly working towards uniting the global esports community. Vlad is also United States Esports Federation President, as well as chief media and marketing officer of International Judo Federation. The Playknox spoke with him on various aspects. Excerpts:      […]

Manchester City inks regional partnership with 3KEY

Manchester City has announced a new regional partnership with 3KEY which will see the Decentralized Finance (DeFi) Trading Analysis and Advisory Technology company become an Official Regional Partner of Manchester City Football Club.   3KEY provides a suite of portfolio management tools, technology and products which aim to help educate customers and simplify their understanding […]

Liverpool FC teams up with PUBG Mobile

Liverpool FC has teamed up with one of the world’s most popular mobile games, PUBG MOBILE, to bring new, exciting and exclusive in-game features to Reds fans.   Through the collaboration, gamers will be able to unlock limited-edition, LFC-branded outfits and earn free in-game gear and items, such as parachutes and backpacks, when they compete […]

Dentsu expands into gaming segment in APAC

Dentsu has launched dentsu gaming in Asia Pacific, an integrated solution that brings together the gaming heritage and expertise of dentsu Japan network with the global scale and specialist capabilities within dentsu international.   Dentsu gaming will provide access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with […]

Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football

Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile.   Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]

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