Dentsu has launched dentsu gaming in Asia Pacific, an integrated solution that brings together the gaming heritage and expertise of dentsu Japan network with the global scale and specialist capabilities within dentsu international. Dentsu gaming will provide access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with […]
Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football
Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile. Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]
DraftKings acquires Golden Nugget Online Gaming for $1.56 billion
DraftKings Inc.and Golden Nugget Online Gaming have announced that they have entered into a definitive agreement for DraftKings to acquire Golden Nugget Online Gaming in an all-stock transaction that has an implied equity value of approximately $1.56 billion. The acquisition will enable DraftKings to leverage Golden Nugget’s well-known brand, iGaming product experience and existing […]
Penn National Gaming acquires Score Media and Gaming
Penn National Gaming, Inc. and Score Media and Gaming, Inc. have entered into a definitive agreement whereby Penn National will acquire the Score, a leading digital media and sports betting and technology company, for approximately US$2.0 billion in cash and stock. Under the terms of the agreement, theScore shareholders will receive US$17.00 in cash and […]
Microsoft acquires video game events platform Smash.gg
Online video game events platform, Smash.gg, has announced it has entered an acquisition agreement with Microsoft. The company, rooted in tools to host and support esports events, reportedly looks to join Redmond for an undisclosed sum, further bolstering its gaming presence alongside the Xbox brand. Smash.gg announced the deal via its official website. Headquartered in […]
World Bowling and StriveCloud partner to launch a D2C app to engage fans globally
World Bowling and StriveCloud, the leading Belgian gamification technology company, have signed a three year partnership to launch a direct to consumer (D2C) app that will unite millions of elite athletes, participants and fans with vibrant competitions and immersive viewing experiences. This partnership is another step towards the objective of creating an innovative and immersive […]
DreamHack and Pantamera renew partnership for 2020
DreamHack, the premier gaming lifestyle festival, and Pantamera, one of Sweden’s leading recycling companies, have signed a one-year agreement for 2020. As part of the renewed partnership, the two organizations will collaborate with Samuel “SampeV2” Stronegger and Yacine Laghmari to create a new talk show format, which will be produced in the state-of-the-art DreamHack Studio […]
Electronic Arts and LaLiga announce 10-year partnership renewal
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]