Barclays and The All England Lawn Tennis Club have announced a new multi-year deal for the bank to become the Official Banking Partner of The Championships, Wimbledon from 2023. Alongside its partnership with the world-renowned tennis event, Barclays will donate an annual contribution to the Wimbledon Foundation, the official charity of the Club and […]
Tennis Australia renews broadcast deal with 9Network for $425 million
Tennis Australia has announced a momentous five-year extension of its broadcast partnership with the 9Network, ensuring Nine is the home of tennis until 2029. The new five-year deal (from 2025 to 2029) includes a $425 million cash component plus considerable additional value in contra, retained rights and promotion, making it the biggest in the […]
Tory Burch to be the official outfitter of the Billie Jean King Cup
Tory Burch has been announced the official outfitter of the Billie Jean King Cup by BNP Paribas, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. Burch will design a winner’s jacket for the world champions and their teams, and there will be opportunities to design pieces […]
Naomis Osaka to launch her own sports agency Evolve
Tennis champion Naomi Osaka is launching her own sports agency called Evolve after her contract with IMG expired last year. Osaka is one of the highest-paid woman athlete in sports. In 2021, she pulled in nearly $60 million in prize money and endorsements from Louis Vuitton, Nike, Mastercard, Tag Heuer, and Beats by Dre. […]
WTA to suspend tournaments in China post Peng Shuai allegations against a Chinese official
WTA has announced that it will be suspending tournaments in China. Steve Simon, chairman and CEO WTA said: “When on November 2, 2021, Peng Shuai posted an allegation of sexual assault against a top Chinese government official, the Women’s Tennis Association recognized that Peng Shuai’s message had to be listened to and taken seriously. […]
ATP signs Therabody as official recovery partner
The ATP has announced Therabody, global pioneer in wellness technology and creator of Theragun, as the Official Recovery Partner of the ATP Tour. Therabody becomes the latest addition to ATP’s global family of exclusive suppliers, providing world-class products and education resources to support player health and wellbeing across the season. Through the partnership, […]
Discovery Sports secures Laver Cup rights until 2030
Discovery Sports has secured a ten-year agreement to show the Laver Cup exclusively for viewers across Europe* from 2021 to 2030, further expanding its comprehensive world-class tennis offering. Coverage of the Laver Cup will be scaled to the widest audience across Europe via Discovery’s portfolio of channels and digital platforms including via Eurosport and […]
ITF rebrands Fed Cup to Billie Jean King Cup by BNP Paribas
The ITF has today announced that Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. A champion on the court and a pioneer off it, Billie Jean King is a global campaigner for equality who has dedicated her life to fighting discrimination in all forms. […]
Maria Sharapova invests in tech wellness brand Therabody
Tennis champion and entrepreneur Maria Sharapova has made an investment in tech wellness brand Therabody, formerly known as Theragun while joining Therabody as a strategic advisor. In addition to this capital investment, Sharapova will play an instrumental role in supporting the company’s global growth strategy as a member of its Advisory Board. “Throughout my career, […]
WTA partners SAP to launch an educational platform
The WTA (Women’s Tennis Association) and global technology partner SAP have teamed up to launch a new educational platform for WTA players called WTA University. Created with SAP Litmos solutions, this online learning management system expands on the WTA’s fundamental Player Development Program aimed to enhance the lives and careers of players by offering resources […]