Manchester United has thrown its support behind the Government’s growth agenda by announcing its intention to pursue a new 100,000-seater stadium as the centrepiece of the regeneration of the Old Trafford area. The stadium, and wider regeneration project, have the potential to deliver an additional £7.3bn per year to the UK economy which brings large-scale […]
Manchester United inks extension with Qualcomm Technologies
Qualcomm Technologies, Inc. and Manchester United have triggered the extension of their principal shirt partnership which will now run until 2029. The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon brand on the front of a Manchester United shirt for the first time. Snapdragon is Qualcomm Technologies’ consumer brand of […]
Manchester United and Adidas extend their US$1.16 billion deal
Adidas and Manchester United Football Club have announced extension of their partnership. Manchester United commenced a historic agreement with adidas at the start of the 2015/16 season, reuniting after 23 years. In the seasons that have followed, adidas and Manchester United have excited fans around the world with forward-thinking initiatives, iconic designs on […]
Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion
The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]
Manchester United inks global deal with finance brand Doo Group
Manchester United and online financial trading platform, Doo Group, have signed a multi-year global partnership. The partnership with Doo Group will involve the promotion of Doo Group and its sub-brands, Doo Financial and Doo Prime. Doo Group prides itself on offering traditional financial trading on online platforms with the latest fintech at its core. […]
Manchester United inks global partnership with Therabody
Manchester United and global wellness technology leader, Therabody have deepened their relationship by becoming global partners in a multi-year agreement. The partnership will expand Manchester United’s use of Therabody products and solutions as part of the training and recovery regimes of both the men’s and women’s teams – and showcase their benefits to the […]
IMG to produce and market broadcast rights for friendly between United and Liverpool
IMG is to produce and market the broadcast rights for a 2022/23 pre-season friendly between Premier League giants Manchester United and Liverpool in Thailand. The match, to be played on 12th July 2022 at the Rajamangala National Stadium in Bangkok, is being promoted by Fresh Air Festival (FAF). IMG will distribute the match globally […]
Manchester United teams up with Extreme Networks to provide Wi-Fi solutions
Manchester United have partnered with Extreme Networks who will commence the task of improving and extending the Wi-Fi around our historic stadium, with a view to providing faster and reliable connectivity to fans and visitors to Old Trafford. In its role as the club’s official Wi-Fi network solutions and Wi-Fi analytics provider, Extreme Networks […]
Manchester United signs strategic education partnership with UA92
Manchester United and innovative higher education provider University Academy 92 (UA92) have announced a strategic education and employment partnership. UA92 and Manchester United will work together to provide work experience and mentoring opportunities to the students, with the club’s staff also delivering guest lectures and curriculum guidance to help prepare the students for future employment. […]
Manchester United extends partnership with Remington
Spectrum Brands Holdings, Inc. and Manchester United have jointly announced the extension of their global partnership, which will see Spectrum Brands’ iconic Remington personal care brand continuing its successful partnership as Manchester United Official Electrical Styling Partner. The partnership, which includes both the men’s and women’s teams, will see Remington and the club continue […]