Manchester United signs strategic partnership with Stonewall to promote LGBT+ inclusion

Manchester United has entered a strategic partnership with lesbian, gay, bi and trans (LGBT+) equality charity Stonewall, as the club strengthens its work to promote diversity and inclusion under its banner of ‘All Red All Equal’. United will sign up to Stonewall’s Diversity Champions programme, which helps employers embed LGBT+ inclusion in the workplace, and […]

Manchester United joins TikTok to create AR fan content

Manchester United has launched a TikTok channel with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments. With a focus on creativity and innovation, the club’s new TikTok channel Manchester United will pioneer fresh and unique ways of engaging with existing fans, while […]

Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness

Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]

Man United partners Cadbury to address the issue of loneliness among older people

Cadbury and Manchester United teamed up to promote Cadbury’s ‘Donate your words’ campaign, which highlights the issues of loneliness amongst Britain’s older generation. As part of the partnership, Eleven ‘Guests of Honour’ were invited to stand on the  Old Trafford pitch and shake hands with the Manchester United first team ahead of their match against […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top