NBA makes Coinbase its cryptocurrency platform partner

Coinbase Global and the National Basketball Association (NBA) have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.   The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique […]

Lakers sign Socios as sponsors to create opportunities for fan engagement

The Los Angeles Lakers has signed, the leading global blockchain provider for the sports and entertainment industry as a sponsor.   The Lakers fan-centered sponsorship with will create opportunities for fans to engage in more opportunities through social-focused interactions.   Starting with the 2021-22 season, will be the presenting sponsor of the […]

Kevin Durant to create NBA Top Shot Moments as part of Dapper Labs partnership

Kevin Durant and Rich Kleiman’s Boardroom and Dapper Labs have announced a brand partnership spanning sponsorship and activations across the sports business media network.   The partnership will feature multiple touchpoints to bring Dapper Labs’ NBA Top Shot platform to life in unique ways with prominence for Durant across the platform. The landmark deal also […]

NBA agrees broadcasting partnership with Prasar Bharti in India

The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements. The partnership will feature daily content offerings […]

NBA signs Yoplait as official partner in France

Yoplait and the National Basketball Association (NBA) have signed a new partnership that makes the celebrated drinkable yoghurt brand YOP an official partner of the NBA in France, following their inaugural partnership around The NBA Paris Game 2020 presented by beIN SPORTS, the first-ever regular season NBA game in France that took place last January. […]

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