Digital Transformation: How the NBA Stayed Ahead of the Game

The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]

NBA partners Viacom18 for broadcast of games in India

The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming.   Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage […]

NBA makes Coinbase its cryptocurrency platform partner

Coinbase Global and the National Basketball Association (NBA) have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.   The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique […]

Lakers sign Socios as sponsors to create opportunities for fan engagement

The Los Angeles Lakers has signed, the leading global blockchain provider for the sports and entertainment industry as a sponsor.   The Lakers fan-centered sponsorship with will create opportunities for fans to engage in more opportunities through social-focused interactions.   Starting with the 2021-22 season, will be the presenting sponsor of the […]

Kevin Durant to create NBA Top Shot Moments as part of Dapper Labs partnership

Kevin Durant and Rich Kleiman’s Boardroom and Dapper Labs have announced a brand partnership spanning sponsorship and activations across the sports business media network.   The partnership will feature multiple touchpoints to bring Dapper Labs’ NBA Top Shot platform to life in unique ways with prominence for Durant across the platform. The landmark deal also […]

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