NBA signs Yoplait as official partner in France

Yoplait and the National Basketball Association (NBA) have signed a new partnership that makes the celebrated drinkable yoghurt brand YOP an official partner of the NBA in France, following their inaugural partnership around The NBA Paris Game 2020 presented by beIN SPORTS, the first-ever regular season NBA game in France that took place last January. […]

Dallas Mavericks signs BioSteel as official sports drink partner

BioSteel signed a multi-year partnership with the Dallas Mavericks as the team’s official sports drink partner. The multi-year agreement includes prominent BioSteel branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s state-of-the-art BioSteel Practice Facility. Brand integration at these facilities will include a […]

Victor Williams named as NBA Africa CEO

The National Basketball Association (NBA) has named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office and report to NBA Deputy Commissioner […]

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