Sorare joins NBA as official NFT Fantasy Partner

The National Basketball Association (NBA), National Basketball Players Association (NBPA) and Sorare have announced a multiyear partnership that makes Sorare the Official NFT Fantasy Partner of the NBA.   Sorare will launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022-23 season.   The […]

Digital Transformation: How the NBA Stayed Ahead of the Game

The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]

NBA partners Viacom18 for broadcast of games in India

The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming.   Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage […]

NBA makes Coinbase its cryptocurrency platform partner

Coinbase Global and the National Basketball Association (NBA) have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.   The deal, which marks the first cryptocurrency platform partnership for each league, will consist of unique […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top