Plus500, a global multi-asset fintech group has signed a major multi-year sponsorship agreement to become an official global partner of the Chicago Bulls, the iconic NBA professional basketball team and one of the most established sports franchises in the world.
The Plus500 logo will be the first ever to be featured exclusively on the front of the team’s warmup shooting shirts and jackets, beginning with the Bulls’ first pre-season game at the United Center on 4 October 2022. Plus500 will also have access to branding rights as the “Official Global Online Trading Partner” of the Chicago Bulls, marking the official formation of a truly unique partnership that sees an inter-connectivity of sports and digital trading platforms.
The two groups come together as partners to address the substantial growth in interest from the investor community in trading platforms over the past few years. By leading with its customer-centric approach, Plus500 will deliver intuitive and accessible trading products to this audience.
The four-year partnership will include various marketing elements, community initiatives, social media content, events and more to drive brand awareness and build on the core synergies that both brands have in common: innovation, culture and success. It will also emphasize Plus500’s ambitions to develop its global footprint by entering new markets, and specifically the Group’s connection with the city of Chicago — the heart of the US futures industry and where Plus500’s US operations are located.
Plus500’s global trading platforms, supported by its proprietary market-leading technology, offers customers access to a range of products, including OTC products, share dealing, futures and options on futures. The sponsorship of the Chicago Bulls coincides with Plus500’s continued expansion and appetite to launch new products for every type of consumer, resulting in a dedicated effort to establish a strong and growing position in the US futures market, which it sees as a significant opportunity for long term growth. To support its position in the futures market, Plus500 is now a full clearing member of the CME and the Group is already making progress in expanding its clearing capabilities with other exchanges in the global futures market.
To capture this opportunity, Plus500 is launching an intuitive new trading platform for futures and options on futures, TradeSniper, specifically designed and tailored for retail traders in the US. Plus500 has also built a strategic position as a market infrastructure provider for institutional clients in the US futures market, supporting them with brokerage-execution and clearing services. This progress is compelling evidence of Plus500’s confidence in the US market and the resources being committed by the Group in investing to successfully execute its vision and strategy.
David Zruia, Chief Executive Officer, commented: “We are very excited to become the official global partner of the Chicago Bulls, one of the most renowned and successful teams in basketball history. What makes this partnership so potentially valuable is that Plus500 and the Chicago Bulls share a consistent focus on innovation, a high-performance culture and a track record of success. With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the US as we continue to diversify our global product offering and grow our presence in this significant and exciting market.”
Michael Reinsdorf, Bulls President commented: “We look forward to beginning our partnership with Plus500 this season. Like the Bulls, Plus500 takes an innovative approach to connecting with communities around the world, making this partnership a natural fit.”
The partnership with the storied NBA franchise is the first-ever US sponsorship for Plus500 adding the Bulls to an impressive roster of major international sports partnerships in key growth markets, including Atalanta B.C. in Italy, BSC Young Boys in Switzerland, and Legia Warsaw in Poland, as well as a successful previous 7-year partnership with Atletico Madrid in Spain.