UFC, the world’s premier mixed martial arts organization, and Cosm, a leading immersive technology, media, and entertainment company have announced a multi-year partnership to deliver a completely new way to experience the biggest UFC events from around the globe. Under the partnership, Cosm will produce and present live UFC Pay-Per-View (PPV) events in immersive […]
Iris Córdoba of Microsoft’s Global Sports Innovation Center on ensuring women’s visibility in the sports tech industry
The Global Sports Innovation Center (GSIC) powered by Microsoft is based in Madrid and in Singapore and it’s a non-profit association that has been promoted by Microsoft since 2015. They recently launched a manifesto titled GSIC for Women’s Visibility in the Sports Industry to empower women in sport by ensuring their visibility in the sports […]
Jean-Baptiste Roy of Asia Sports Tech: “Sports innovations that rely on AI are starting to proliferate”
In APAC, $3.1b were invested in SportsTech in 2021 which is almost 5 times the figure in 2020. Average deal value of $47m makes it the highest in the world but median value of $1.7m is closer to the norm. The Playknox recently spoke with Jean-Baptiste Roy, co-founder of Asia Sports Tech to find […]
Pixellot inks strategic deal with Baidu to expand in China
Pixellot has signed a strategic partnership with Chinese online giant Baidu. Pixellot’s technology automatically captures, produces, and streams games at any level, from youth leagues to professional teams without the need for a camera operator. Using AI-powered cameras to track action throughout the game, Pixellot says that it can ensure that every key moment is […]
International Motorcycle Federation to launch OTT platform
FIM OTT platform is all set for launch later this month with an initial live broadcast on FIM-MOTO.TV from the finals of the FIM Ice Speedway Gladiators at Inzell in Germany on 18-19 March. OTT stands for Over The Top and is a service offered directly to viewers via the internet with no need […]
ATP selects Sportradar for data and betting streaming
Sportradar has been selected as the successful bidder for the global ATP data and betting streaming rights starting 2024. It follows an extensive RFP process led by Tennis Data Innovations (TDI). Sportradar is a world leading sports technology company, providing immersive experiences for sports fans and bettors worldwide. The company has been a […]
LaLiga Tech and Bundeling join forces for digital transformation
LaLiga Tech has agreed to offer Bundeling’s centralised communications platform to LaLiga clubs to support their ongoing digital transformation efforts, providing new economies of scale that will allow clubs to launch their own validated Bundeling platform within three weeks. The new offer can be made to LaLiga clubs through LaLiga Impulso, the strategic growth […]
Dan Gilbert, John Burbank among investors of Courtside Ventures $100m fund
Courtside Ventures, the leading early-stage VC firm investing in category-defining companies across sports, gaming and lifestyle has announced its $100M Fund III. Fund III investors include a globally diverse group of industry leaders across professional sports team owners, athletes and industry executives. Team owners include Tony Ressler (Co-Founder & Executive Chairman of Ares Management and […]
Sony acquires Beyond Sports to enter the metaverse
Sony is reconstructing its sports business organization following a recently completed acquisition, and welcomed Beyond Sports into Sony Corporation’s sports business. Beyond Sports will drive its business alongside Hawk-Eye and Pulselive as part of Sony’s sports business. The addition of Beyond Sports to the group is a key pillar in providing Sony’s clients with […]
Australian Baseball League launches OTT platform with Sportradar
Sportradar and Baseball Australia (BA) have entered a multi-year partnership to engage sports fans globally by broadcasting Australian Baseball League (ABL) games live on a dedicated OTT platform for the very first time. The new live streaming service, onDemand*, is just one part of a strategic partnership struck between Baseball Australia, Sportradar and the […]