Manchester United and global wellness technology leader, Therabody have deepened their relationship by becoming global partners in a multi-year agreement. The partnership will expand Manchester United’s use of Therabody products and solutions as part of the training and recovery regimes of both the men’s and women’s teams – and showcase their benefits to the […]
LaLiga Tech collaborates with Liga Portugal for technology development
LaLiga Tech and Liga Portugal have announced a new partnership that will improve the technology development of the Portuguese competition, helping it to enhance its content and construct more impactful global fan engagements through a digital ecosystem. As a first step in the process, Portuguese football clubs will be given privileged access to LaLiga […]
Bain Capital and Nextalia SGR acquires Deltatre
Bain Capital and Nextalia SGR have agreed to acquire Deltatre, one of the world’s leading sports and entertainment technology providers, from Bruin Capital. Deltatre offers over-the-top (OTT) streaming solutions enabling direct-to-consumer content distribution via the internet as well as data, graphics and live broadcast solutions. Deltatre’s clients include some of the largest sports organizations […]
European Volleyball Confederation inks long-term technology partnership with Genius Sports
The European Volleyball Confederation (CEV) and Genius Sports Limited (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, have agreed on a long-term technology and integrity partnership. As part of the new agreement, all major men’s and women’s CEV competitions across indoor, beach and snow […]
NBA signs Google Pixel as official fan phone partner
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first-ever presenting partner of the NBA Playoffs with integration […]
Manchester United appoints Dominic Jordan as its first Director of Data Science
Manchester United has appointed its first Director of Data Science to drive forward the club’s use of data to help players and staff deliver success on the pitch. Dominic Jordan, an experienced data scientist with a background in geospatial analytics, will be tasked with improving the way we connect and analyse the vast amounts […]
ATP and Infosys launch match stats and analysis tool for fan engagement
The ATP and Infosys, the Digital Innovation Partner of the ATP Tour, have launched a suite of exciting match stats and analysis tools designed to bring fans, coaches and media closer to the action of men’s professional tennis. From today, fans will be able to level-up their experience of ATP Tour matches by layering […]
SoFi Stadium signs Square as merchant services provider
In a first-of-its-kind, 10-year partnership, Square has been selected as the exclusive point-of-sale (POS), payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park, the 300-acre mixed-use development being built by Los Angeles Rams Owner/Chairman and SoFi Stadium developer E. Stanley […]
ESPN launches Edge Innovation Center with Accenture, Verizon and Microsoft
ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies like 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories of technology, […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]