LaLiga Tech has agreed to offer Bundeling’s centralised communications platform to LaLiga clubs to support their ongoing digital transformation efforts, providing new economies of scale that will allow clubs to launch their own validated Bundeling platform within three weeks.
The new offer can be made to LaLiga clubs through LaLiga Impulso, the strategic growth project from LaLiga backed by the private equity firm CVC, which has injected new funds into the Spanish football competition to help clubs undertake growth and consolidation projects.
Through LaLiga Impulso, LaLiga seeks to find the best suppliers that can help clubs to grow, in close partnership with its technology affiliate, LaLiga Tech. On recommendation from LaLiga Tech, an evaluation of Bundeling’s platform was carried out by the Commercial and Marketing vertical of LaLiga Impulso, where it was decided that these tools could strengthen the operations of clubs of all sizes. In addition to making the new offer to clubs, Bundeling’s platform has been integrated into LaLiga itself.
Bundeling, headquartered in the Netherlands, develops communication solutions for more than 850 professional sports clubs, companies, federations, governments, and communities in 21 countries. It provides clubs like Borussia Dortmund, AS Roma, PSV Eindhoven, and 250 other professional sports clubs with a dedicated platform that connects their corporate clients and allows extending their offering, value and service.
Club Deportivo Leganés and Girona Football Club were the first two clubs in Spain to take advantage of this opportunity, launching their own Bundeling platforms for their corporate clients in 2022.
The branded and tailormade platforms deliver exclusive content, regular updates, event invitations, E-tickets, a B2B marketplace, and more. It encourages like-minded clients to connect seamlessly with one another, creating more meaningful and deeper relationships.
“We are focused on helping sports organisations of all sizes to grow through technology deployments,” said Rodrigo Meruelo, Customer Success Manager at LaLiga Tech. “This partnership with Bundeling will allow clubs to provide better content discovery, communication and monetization opportunities, forming a fundamental part of user-centred technology strategies.”
Bundeling, Business Development Manager, Gard Valckx said: “Corporate clients are the backbone and hugely important for every sports club. Many clubs still have a very traditional approach and little to no structure to stay in touch and constantly add value for these clients.
We are delighted to announce that this is changing for LaLiga clubs as our new partnership with LaLiga Tech aims to help all Spanish clubs take their communication and service to the next level. An exciting, new innovation project for the clubs, LaLiga Tech and Bundeling!”
