“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung

Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]

MotoGP to fly with Qatar Airways

MotoGP will do so in partnership with Qatar Airways and Qatar Airways Cargo, joining the airline’s portfolio of premium sports partnerships. With nearly 170 destinations in its network, Qatar Airways’ seamless connectivity in various destinations across the world will be of great benefit to MotoGP, the pinnacle of motorcycle racing. This new multi-year partnership will […]

Infosys signs three-year partnership with Formula E

Infosys, a global leader in next-generation digital services and consulting has announced a strategic three-year partnership with the ABB FIA Formula E World Championship, the global motorsport championship for electric cars, as its official Digital Innovation Partner. Through this collaboration, Infosys will provide in-race analytics, unlock fan engagement experiences, and enhance sustainability reporting and tracking […]

Inter Miami designates Visa as payment services partner

Inter Miami CF announced a premium multi-year international partnership with Visa (NYSE:V), a global leader in payment technology. Visa becomes the Club’s first-ever Official International Payment Services Partner, joining a winning lineup of world-class partners within the Club’s strategic portfolio. This relationship makes Visa an international partner of Inter Miami CF and expands Visa’s long-standing commitment to […]

Assen to continue hosting MotoGP until 2031

A new agreement between MotoGP™ and the TT Circuit Assen confirms the classic Dutch venue on the MotoGP™ calendar until 2031, extending its previous agreement that ran until 2026. Assen is a fan favourite thanks to its incredible layout, fantastic atmosphere and unique final chicane, the latter of which has been the stage for many […]

FIFA signs four-year partnership with Aramco

Aramco, one of the world’s leading integrated energy and chemicals companies, has signed a four-year global partnership with FIFA. The company becomes FIFA’s Major Worldwide Partner exclusive in the energy category, with sponsorship rights for multiple events including the highly anticipated FIFA World Cup 26™ and FIFA Women’s World Cup 2027™. The agreement, which runs […]

Man City bets on digital collectible platform Quidd

Manchester City has inked a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology.   The […]

Juventus onboards Two Circles to explore innovative partnerships

Juventus Football Club and global sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the legendary football club’s new commercial partnerships programme.   This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles’ industry-leading expertise and data driven […]

Aston Villa signs Kaizen Gaming as front-of-shirt partner

Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner.   The two-year agreement will see the Betano logo feature on the front of Aston Villa’s men’s team’s jerseys starting from the […]

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