Lancashire Cricket has signed the Indian international batsman Shreyas Iyer for this summer’s 2021 Royal London Cup competition in a move that will also boost the Red Rose county’s objectives to grow its brand in the country. Iyer will arrive at Emirates Old Trafford on Thursday 15 July ahead of the start of the 50 […]
Former England cricketer Jeremy Snape on his role as a sports psychologist and how to tackle racism
Jeremy Snape is a former England cricketer with an MSc in sport psychology. He has worked with some of the biggest names in world sport as well as being a sought after keynote speaker and corporate coach. The Playknox spoke with him about the importance of mental health, how to tackle racism among other things. […]
Satya Nadella of Microsoft, Vijay Shekhar Sharma of PayTM, Adobe CEO among founding investors of MLC
American Cricket Enterprises has announced their full founding investor group for Major League Cricket. The group of 27 investors includes two part-owners of Major League Soccer’s popular Seattle Sounders: Nadella and former Microsoft SVP Soma Somasegar; and NBA’s Dallas Mavericks minority owner and real estate investor Ross Perot Jr. The three join Shah Rukh Khan’s […]
Cazoo expands sports portfolio with The Hundred partnership
The Hundred, cricket’s innovative and exciting new format launching next year, has today announced that Cazoo, the UK’s leading online car retailer and fastest-growing digital business, will become the Principal Partner of the competition under a multi-year partnership agreement. The Hundred, which launches in summer 2021, is set to provide sports fans with an exciting […]
BCCI signs Jio as Title Sponsor for 2020 Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has announced Jio as the Title Sponsor of the 2020 edition of the Women’s T20 Challenge. The partnership will also have the support of Reliance Foundation Education and Sports For All (RF ESA). This is a historic partnership, as for the first time a sponsor has […]
Cricket Australia signs Vodafone as naming rights partner
Cricket Australia has signed telecommunications giant Vodafone as naming rights partner for men’s Tests in Australia for the next three years, which includes scheduled tours by heavyweights India and England. The telco has also signed on as partner of the national women’s team as well as the rebel Women’s Big Bash League. Despite the impact […]
Dream11 pips Tata, Byju’s to become IPL’s title sponsor
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to fantasy cricket league platform Dream11. Dream11 has outbid Tata Sons, Byju’s and Unacademy. As per sources,Dream11 won the bid for Rs 250 crores, according to sources. The IPL 2020 title sponsorship went up […]
Rajasthan Royals partners sanitary napkin brand Niine to eliminate taboos about menstruation
Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
Caribbean Premier League 2020 signs Fun88 as official partner
The Hero Caribbean Premier League (CPL) has signed Asian operator, Fun88 as the official partner for its new 2020 season, the first elite T20 tournament since the outbreak of COVID-19 disrupted the global sporting calendar. In a sports-starved world, the latest edition of the Hero Caribbean Premier League will serve as a global festival witnessing […]
IPL confirmed to take place in September, Vivo to be replaced
The Indian Premier League Governing Council (IPL GC) has confirmed that VIVO IPL 2020 will be played from 19th September and the final will be played on 10th November 2020. IPL GC via video-conference decided on the issues concerning the VIVO IPL 2020 edition. Taking note of the prevailing COVID-19 situation in India, the IPL […]