American Cricket Enterprises has announced their full founding investor group for Major League Cricket. The group of 27 investors includes two part-owners of Major League Soccer’s popular Seattle Sounders: Nadella and former Microsoft SVP Soma Somasegar; and NBA’s Dallas Mavericks minority owner and real estate investor Ross Perot Jr. The three join Shah Rukh Khan’s […]
Cazoo expands sports portfolio with The Hundred partnership
The Hundred, cricket’s innovative and exciting new format launching next year, has today announced that Cazoo, the UK’s leading online car retailer and fastest-growing digital business, will become the Principal Partner of the competition under a multi-year partnership agreement. The Hundred, which launches in summer 2021, is set to provide sports fans with an exciting […]
BCCI signs Jio as Title Sponsor for 2020 Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has announced Jio as the Title Sponsor of the 2020 edition of the Women’s T20 Challenge. The partnership will also have the support of Reliance Foundation Education and Sports For All (RF ESA). This is a historic partnership, as for the first time a sponsor has […]
Cricket Australia signs Vodafone as naming rights partner
Cricket Australia has signed telecommunications giant Vodafone as naming rights partner for men’s Tests in Australia for the next three years, which includes scheduled tours by heavyweights India and England. The telco has also signed on as partner of the national women’s team as well as the rebel Women’s Big Bash League. Despite the impact […]
Dream11 pips Tata, Byju’s to become IPL’s title sponsor
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to fantasy cricket league platform Dream11. Dream11 has outbid Tata Sons, Byju’s and Unacademy. As per sources,Dream11 won the bid for Rs 250 crores, according to sources. The IPL 2020 title sponsorship went up […]
Rajasthan Royals partners sanitary napkin brand Niine to eliminate taboos about menstruation
Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
Caribbean Premier League 2020 signs Fun88 as official partner
The Hero Caribbean Premier League (CPL) has signed Asian operator, Fun88 as the official partner for its new 2020 season, the first elite T20 tournament since the outbreak of COVID-19 disrupted the global sporting calendar. In a sports-starved world, the latest edition of the Hero Caribbean Premier League will serve as a global festival witnessing […]
IPL confirmed to take place in September, Vivo to be replaced
The Indian Premier League Governing Council (IPL GC) has confirmed that VIVO IPL 2020 will be played from 19th September and the final will be played on 10th November 2020. IPL GC via video-conference decided on the issues concerning the VIVO IPL 2020 edition. Taking note of the prevailing COVID-19 situation in India, the IPL […]
Hampshire Cricket & The Ageas Bowl signs partnership with Seat Unique
Hampshire Cricket and the Ageas Bowl have signed a new partnership with premium online marketplace, Seat Unique. The partnership will see the club work closely with Seat Unique, with all future online hospitality package purchases to be made through their trusted online platform. Seat Unique will also feature on the front of this year’s new […]
UAE confirmed to host IPL 2020
The UAE will be hosting the IPL 2020 in the window vacated by the International Cricket Council (ICC), said Brijesh Patel, chairman of IPL. The Board of Cricket in Control for India (BCCI) will try to make the tournament happen in the tentative time slot between September 26 and November 7. Patel told Gulf News […]