Diversified conglomerate Torrent Group with businesses in healthcare and energy sectors has acquired 67% majority stake in Indian Premier League (IPL) franchise Gujarat Titans. Torrent will acquire the stake in Gujarat Titans from Irelia Company after it receives the necessary approvals. Meanwhile, reports stated that the Board of Control for Cricket in India (BCCI) whose […]
Aditya Birla Group invests Rs. 125 cr in Virat Kohli’s WROGN
TMRW House of Brands, an Aditya Birla Group Venture, announced the expansion of its portfolio with an INR 125Cr investment in Accel and Virat Kohli backed WROGN. Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India in the casual wear space. […]
ICC extends multi-year partnership with FanCraze
The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024. The announcement also detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring […]
The Hundred and Marvel partner for digital content
MARVEL is joining forces with The Hundred to supercharge the third edition of the 100 -ball cricket competition. A selection of Marvel’s most iconic Super Heroes, such as Hulk, Iron Man and Black Panther will feature in digital content with Hundred players from across the eight teams to take the competition to new audiences. […]
Sixes Social Cricket secures investment from 4CAST Investment Group
Ahead of its US expansion, immersive cricket experience Sixes Social Cricket has secured investment from 4CAST Investment Group, to drive future growth and innovation for the social entertainment brand. With an array of international athletes behind 4CAST, including Ben Stokes, Stuart Broad, Jofra Archer, KL Rahul and Jason Roy, the new partnership accelerates the […]
ICC partners DP World to drive global growth of cricket
The International Cricket Council (ICC) have announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in […]
Cricket South Africa renews broadcast deal with SuperSport
Cricket South Africa (CSA) and SuperSport have signed a broadcast extension until the end of the 2026-27 season. The new deal includes more coverage of the national women’s game than ever before, with all inbound Proteas Women matches set to be broadcast over the next four years. In addition to the full women’s […]
Mumbai Indians to add New York based franchisee to expand portfolio
Mumbai Indians, owned by Reliance Industries Limited has announced the proposed addition of a fifth cricket franchise – MI New York, to the growing MI #OneFamily, to be based in New York. The team will participate in the inaugural edition of Major League Cricket (MLC) subject to completion of customary due diligence; negotiation, and […]
Adidas to close kit sponsorship deal with BCCI
German clothing brand Adidas is all set to become the uniform partner of the Indian cricket team. The deal which is expected to run until 2028 will be formally announced next month. According to sources, Adidas is set to pay a higher amount than Nike. Nike paid INR 370 crore to hold the Indian […]
BCCI invites bid for title sponsorship rights for WPL
Board of Control for Cricket in India (BCCI) has released the Request for Proposal for Title Sponsorship Rights for Women’s Premier League Seasons 2023-2027. The BCCI invites bids from reputed entities for acquiring the title sponsorship rights for Women’s Premier League Seasons 2023-2027. The detailed terms and conditions governing the tender process including […]