MARVEL is joining forces with The Hundred to supercharge the third edition of the 100 -ball cricket competition. A selection of Marvel’s most iconic Super Heroes, such as Hulk, Iron Man and Black Panther will feature in digital content with Hundred players from across the eight teams to take the competition to new audiences. […]
Sixes Social Cricket secures investment from 4CAST Investment Group
Ahead of its US expansion, immersive cricket experience Sixes Social Cricket has secured investment from 4CAST Investment Group, to drive future growth and innovation for the social entertainment brand. With an array of international athletes behind 4CAST, including Ben Stokes, Stuart Broad, Jofra Archer, KL Rahul and Jason Roy, the new partnership accelerates the […]
ICC partners DP World to drive global growth of cricket
The International Cricket Council (ICC) have announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in […]
Cricket South Africa renews broadcast deal with SuperSport
Cricket South Africa (CSA) and SuperSport have signed a broadcast extension until the end of the 2026-27 season. The new deal includes more coverage of the national women’s game than ever before, with all inbound Proteas Women matches set to be broadcast over the next four years. In addition to the full women’s […]
Mumbai Indians to add New York based franchisee to expand portfolio
Mumbai Indians, owned by Reliance Industries Limited has announced the proposed addition of a fifth cricket franchise – MI New York, to the growing MI #OneFamily, to be based in New York. The team will participate in the inaugural edition of Major League Cricket (MLC) subject to completion of customary due diligence; negotiation, and […]
Adidas to close kit sponsorship deal with BCCI
German clothing brand Adidas is all set to become the uniform partner of the Indian cricket team. The deal which is expected to run until 2028 will be formally announced next month. According to sources, Adidas is set to pay a higher amount than Nike. Nike paid INR 370 crore to hold the Indian […]
BCCI invites bid for title sponsorship rights for WPL
Board of Control for Cricket in India (BCCI) has released the Request for Proposal for Title Sponsorship Rights for Women’s Premier League Seasons 2023-2027. The BCCI invites bids from reputed entities for acquiring the title sponsorship rights for Women’s Premier League Seasons 2023-2027. The detailed terms and conditions governing the tender process including […]
ICC agrees first direct deal with Sky Sports through to the end of 2031
The International Cricket Council has announced a new long-term deal with Sky Sports as the home of ICC cricket in the United Kingdom and Ireland through to the end of 2031, and for the first time there will be a direct contractual relationship between the two organisations. Beginning in 2024, the partnership will see […]
FA launches a revamped England Football Learning website
The FA’s education arm, England Football Learning, has relaunched its website learn.englandfootball.com, with the easy to navigate new site offering a breadth of learning resources and courses. The website replaces the previous platform for coaches, The Boot Room, and aims to support the development of coaches and wider footballing roles at all levels of […]
Viacom wins the Women’s IPL media rights for Rs. 951 crores
Viacom has won the Women’s IPL media rights. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. The media rights auction received bids from 10 media companies, […]