The International Cricket Council and Dettol have joined forces to ensure world-class protection across the tournament with the power-brand announced as the Official Hygiene Partner. The ICC Men’s T20 World Cup 2021 is hosted by the BCCI and is taking place in the UAE and Oman from 17 October. The partnership will see Dettol […]
JSW Sports partners Saudi Arabian Cricket Federation to develop cricket in Saudi
The Saudi Arabian Cricket Federation (SACF) have entered into an MOU with JSW Sports. The partnership will see JSW Group’s sports vertical come on board as a consultant, with the aim to grow and develop cricket in Saudi Arabia in line with Saudi Vision 2030. Through the relationship, JSW Sports will work closely […]
NFT platform Rario strikes partnership with Abu Dhabi T10 cricket tournament
Cricket-based NFT platform Rario has signed a new partnership with the Abu Dhabi T10 cricket tournament. This is Rario’s third partnership agreement of its kind, having already associated with the Hero Caribbean Premier League and the Lanka Premier League as official partners. The Abu Dhabi T10 is scheduled to be held from 19th […]
Etisalat acquires MENA broadcast rights for T20 World Cup
Twenty20 World Cup broadcast rights across the Middle East and North Africa (MENA) region have been acquired by telecommunications firm Etisalat. Abu Dhabi-based Etisalat acquired the rights to the tournament from the International Cricket Council’s (ICC) global broadcast partner, Disney-owned Star. Etisalat’s regional rights deal was announced alongside a distribution partnership with subscription […]
BCCI announces tender for IPL media rights for 2023-2027
BCCI has announced Tender of IPL Media Rights for 2023-2027 cycle. The Governing Council of the Indian Premier League in its meeting on Tuesday took the following key decisions: 1. The IPL Media Rights tender for the cycle 2023-2027 will be released immediately after the appointment of two new IPL teams which is scheduled to […]
ICC.tv partners with Cricket Australia to livestream Australian summer cricket
The International Cricket Council (ICC) has partnered with Cricket Australia to broadcast the upcoming Australian summer of cricket into emerging cricket markets including Europe and Southeast Asia, starting with the highly anticipated rematch between India and Australia, finalists in last year’s ICC T20 Women’s World Cup. ICC.tv, the streaming platform launched by the ICC […]
ECB replaces New Balance with Castore as kit supplier
The ECB and Castore have announced a new long-term partnership that will see the fast-growing premium lifestyle and sportswear brand become the Official Kit Supplier to England Cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from […]
Weber Barbecues becomes naming rights partner of Women’s Big Bash League
The Women’s Big Bash League has named Weber Barbecues, a brand synonymous with summer, family, food and fun, as the League’s new naming rights partner. From this season, the League will be known as the Weber WBBL, signalling the start of a new era of innovation for the world’s leading cricket competition for women. Weber […]
ICC to bid for inclusion in the Olympic Games
The International Cricket Council has confirmed its intention to bid for cricket’s inclusion in the Olympic Games. The ICC has convened a Working Group to lead the bid on behalf of the sport which will be focused on cricket becoming part of the Olympic family for LA 2028, Brisbane 2032 and beyond. ICC […]
Lancashire Cricket signs Shreyas Iyer for 2021 Royal London Cup
Lancashire Cricket has signed the Indian international batsman Shreyas Iyer for this summer’s 2021 Royal London Cup competition in a move that will also boost the Red Rose county’s objectives to grow its brand in the country. Iyer will arrive at Emirates Old Trafford on Thursday 15 July ahead of the start of the 50 […]