Chennai Super Kings to fly with Etihad Airways

Etihad Airways, the national airline of the United Arab Emirates has become the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai. Welcomed by 2,000 enthusiastic fans, the ‘unveiling event’ was held at Kalaivanar Arangam, in the presence of team officials and […]

Puma to exclusively sell F1 and team merchandise

Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races.   Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]

FIFA and Calm join forces for mental health

FIFA has announced that Calm – the app for sleep, meditation and relaxation – will be the ‘Official Mindfulness and Meditation Product’ of the FIFA World Cup 2022™, FIFA Women’s World Cup 2023™ and FIFAe Nations Cup 2023™.   Calm and FIFA join forces to bring tools to support mental health to the global football […]

Wasps renews partnership with Matrix Fitness

Wasps Rugby and Matrix Fitness UK have renewed their partnership, which was first signed in 2016 announcing Matrix as the official gym equipment supplier, for a further four years. Through the partnership, Matrix have supplied an extensive range of advanced fitness equipment to the Club’s elite gym facility, including cardiovascular equipment with live data functions, […]

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