The Major League Baseball (MLB) is working in India to develop and promote baseball in India through grassroots programming, personal connections, and a mindset shift. The Playknox founder Taruka Srivastav spoke with Ryo Takahashi, Senior Manager, MLB India about MLB’s efforts to build a strong foundation in India. He further emphasized the importance of patience […]
FairStreet Sports onboards The Playknox as media partner for MotoGP India
FairStreet Sports Pvt. Ltd, the organizer of the maiden MotoGP Bharat race in India has onboarded media and communication brand The Playknox as one of its media partner. Moto GP Bharat this year will be hosted at the Buddh International Circuit in Noida from September 22 to September 24. Fans can watch the junior […]
Volleyball World partners Mizuno to expand globally
Volleyball World has penned a multi-year partnership extension with leading Japanese sporting goods brand Mizuno after a highly successful 2022. The partnership will aim to grow the global reach of both brands while further connecting and engaging fans worldwide. Mizuno has been a key part of Volleyball World’s growing portfolio of global partners […]
DAZN launches Combat and Women’s Football channels
DAZN Group has announced the launch of two new global FAST channels: DAZN Combat and DAZN Women’s Football. DAZN Combat gives fans front row seats to the all the very best action across boxing and MMA, including live events, highlights, legendary archive fights, documentaries and much more. DAZN will show live boxing events as […]
Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India
Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]
J. League to create a digital home for media rights with Content Arena
Content Arena, the technology platform to facilitate sports media trading has partnered with J.League, organizing body of the top two domestic football leagues in Japan, is the latest organization to join Content Arena. Through the revamped Content Arena subscription, J.League will be able to utilize a range of Content Arena’s digital tools, including the […]
FA launches a revamped England Football Learning website
The FA’s education arm, England Football Learning, has relaunched its website learn.englandfootball.com, with the easy to navigate new site offering a breadth of learning resources and courses. The website replaces the previous platform for coaches, The Boot Room, and aims to support the development of coaches and wider footballing roles at all levels of […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
The Athletic launches women’s soccer and WNBA project with Google
The Athletic has launched its first of four content series in partnership with Google to expand women sports coverage. The Athletics’ global team of journalists will be with some of the biggest names in the sport as they face daily challenges in pursuing their dreams, watch long careers come to a close and prepare […]
Horizon Media launches a sports and experiences vertical
Horizon Media has announced the launch of the newest company under Horizon’s portfolio of marketing services — Horizon Sports & Experiences (HS&E), the latest in a series of strategic moves to continue to offer marketers innovative solutions to drive better business outcomes. HS&E will be led by the team of David Levy, Founder of […]