RedBird Capital Partners (“RedBird”) and Elliott Advisors UK Limited (“Elliott”) have announced that they have entered into a definitive agreement for RedBird to acquire Associazione Calcio Milan (“AC Milan”, “Milan” or the “Club”), newly crowned Champions of Serie A. The transition to new ownership will take place over the summer, with an expected closing no […]
Tour of Britain names Adyen as official payments partner
Adyen, the global financial technology platform of choice for leading businesses, is the official payments partner of the Women’s Tour and Tour of Britain The company, which processes payments for the likes of Uber and Spotify and UK businesses, Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, Sweet Spot, to set up and process […]
Aston Villa inks kit partnership with Castore
Aston Villa have signed a multi-year partnership with premium sportswear brand Castore, supplying kits for the start of the 2022/23 season. The agreement signifies Castore’s continued push into the highest level of English football, the Premier League, and is a further statement of Aston Villa’s intent to partner with premium brands who share the […]
Polsat bags Volleyball World rights in a historic deal
Volleyball World has announced a historic partnership with Polsat, Poland’s premier broadcaster, for the television rights in Poland for all international volleyball and beach volleyball events over the next decade. The agreement will run from 2022 to 2032, with Polsat viewers able to watch all major international competitions, including the men’s and women’s editions […]
Naomis Osaka to launch her own sports agency Evolve
Tennis champion Naomi Osaka is launching her own sports agency called Evolve after her contract with IMG expired last year. Osaka is one of the highest-paid woman athlete in sports. In 2021, she pulled in nearly $60 million in prize money and endorsements from Louis Vuitton, Nike, Mastercard, Tag Heuer, and Beats by Dre. […]
Real Madrid inks global deal with Daktronics
Real Madrid and Daktronics have announced a multi-year global collaboration agreement whereby the world leader in audiovisual systems will become the supplier of the 360-degree video scoreboard and the fascia of the first amphitheater (the band made up of LED screens that will cover the first stadium ring) to be installed in the Santiago Bernabéu […]
Network Ten and Paramount Plus to make a joint bid for AFL broadcast
Network Ten and their streaming partner Paramount Plus are making a joint bid for the entire AFL broadcasting package from the end of 2024, as per The Age. The move could result in both splitting the nine games per round between streaming and free-to-air broadcasts. Senior executives of the networks will also meet Amazon […]
DAZN names Aviv Giladi as president of broadcast partnerships
DAZN Group, the leading global sports entertainment company, has announced that Aviv Giladi has been appointed as President of Broadcast Partnerships, to oversee all joint venture partnerships. Aviv will oversee DAZN Group’s strategy to drive commercialization of the business, including WTA Media, FIBA Media, and the European Handball Federation (EHF). As part of this […]
Sony Pictures Networks India acquires exclusive media rights for 2022 Asian Games
Sony Pictures Networks India, (SPN), has acquired the exclusive media rights for the 2022 Asian Games from November 2021 to September 2023. This association will give SPN exclusive rights to broadcast the 19th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, […]
NBA agrees multiyear media partnership with VG in Norway
The National Basketball Association (NBA) and VG, one of Norway’s leading news websites has announced a multiyear media partnership that will provide fans in Norway with two live NBA games each week and a range of NBA highlights, content and analysis. As part of the NBA’s first-of-its-kind partnership in Norway, visitors to VG.no will […]