Extreme Networks, Inc, a leader in cloud-driven networking have announced that Liverpool Football Club (Liverpool FC) has selected Extreme as its Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in a multiyear partnership. The deployment will begin later this year. As a part of the agreement, Extreme will outfit Anfield stadium with […]
Ben Latty returns to Liverpool FC as commercial director
Liverpool FC has welcomed back Ben Latty as commercial director to lead the development and growth of the club’s commercial business. Ben returns to the club from Bristol Sport, where he held a board position of group commercial director. During his previous spell at LFC he held a number of positions in the commercial […]
Liverpool FC renews partnership with EA Sports
Liverpool FC and EA SPORTS are building on their successful relationship with a new long-term extension of the partnership. After joining forces in July 2019, the partnership has seen LFC and EA SPORTS working together to create bespoke and engaging content for Reds to enjoy across the globe and help them connect closely with […]
Liverpool FC and Vista sign multi-year deal
Liverpool FC and Vista have signed a multi-year agreement welcoming them as the official small business design and marketing partner to the Reds. Founded in 1995, Vista is the design and marketing partner to millions of small businesses around the world, including more than 1.5 million in the UK. The brand encompasses VistaPrint, 99designs […]
Liverpool FC teams up with PUBG Mobile
Liverpool FC has teamed up with one of the world’s most popular mobile games, PUBG MOBILE, to bring new, exciting and exclusive in-game features to Reds fans. Through the collaboration, gamers will be able to unlock limited-edition, LFC-branded outfits and earn free in-game gear and items, such as parachutes and backpacks, when they compete […]
Liverpool FC signs ThinkMarkets as official global trading partner
Liverpool FC has signed global online trading broker ThinkMarkets as its new official global trading partner. With offices in London, Melbourne, Dubai and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets […]
Liverpool FC makes Sonos as official sound partner
Liverpool FC and Sonos, the world’s leading sound experience brand, have signed a multi-year agreement which will welcome Sonos as the official sound partner to the Reds. The global deal is Sonos’ first sports partnership and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating […]
Liverpool FC hands over the training centre’s naming rights to AXA
Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds’ new Training Centre in Kirkby. The state-of-the-art facility will be officially known as the AXA Training Centre and marks the club’s first training complex naming partner. The renewed agreement will see AXA expand its original training kit relationship to […]
Liverpool FC ropes in Expedia as official travel companion
Liverpool FC and Expedia have signed a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men’s and women’s team kit. The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park. As […]
Cadbury adds Liverpool FC to its roster of Premier League clubs
Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]