Ahead of its US expansion, immersive cricket experience Sixes Social Cricket has secured investment from 4CAST Investment Group, to drive future growth and innovation for the social entertainment brand. With an array of international athletes behind 4CAST, including Ben Stokes, Stuart Broad, Jofra Archer, KL Rahul and Jason Roy, the new partnership accelerates the […]
2 days to go: Juan Mata to speak at the Football Innovation Forum 2023 in Istanbul
It is just 2 days to go for the World Football Summit’s Football Innovation Forum which is to take place in Istanbul on the eve of the 2023 UEFA Champions League Final to organize the third edition of Football Innovation Forum, after successfully hosting the two previous editions in Madrid and Sevilla. Juan Mata […]
Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level
Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
Destination Sport Group inks multi-year deal with Marylebone Cricket Club
Destination Sport Group have announced a multi-year partnership with Marylebone Cricket Club (MCC) to support the Club with all aspects of travel. As part of the relationship, Destination Sport Travel – the UK’s leading team and business travel solution for elite sports organisations – will manage travel for MCC’s touring teams and deliver all their […]
ICC partners DP World to drive global growth of cricket
The International Cricket Council (ICC) have announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in […]
Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion
The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]
Group ADP becomes official partner of Paris 2024 and Paralympic Games
Groupe ADP, world’s leading airport operator, has become an Official Partner of the Paris 2024 Olympic and Paralympic Games. The group, which welcomes nearly 90 million passengers each year in Paris, will put its expertise in terms of reception at the service of the athletes, the Olympic family and spectators from all over the […]
Cricket South Africa renews broadcast deal with SuperSport
Cricket South Africa (CSA) and SuperSport have signed a broadcast extension until the end of the 2026-27 season. The new deal includes more coverage of the national women’s game than ever before, with all inbound Proteas Women matches set to be broadcast over the next four years. In addition to the full women’s […]
FIFA inks landmark partnership with Unilever until 2027
FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023. The landmark partnership will run through to 2027 and include the FIFA World Cup 2026™ and the FIFAe Finals, and marks the first time that FIFA has […]
Ligue 1 partners sports marketing agency Revolution to increase exposure
Ligue 1 Uber Eats, one of Europe’s most prominent football leagues, featuring global stars such as Kylian Mbappe, Neymar and Timothy Weah, announced its plans to expand its presence in the United States, aiming to capture the attention of a rapidly growing soccer fan base. By partnering with rEvolution, a leading sports marketing agency, […]