Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion
The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]
Puma to exclusively sell F1 and team merchandise
Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races. Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]
Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India
Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]
FC Barcelona to finance Espai Barça for 1.450 billion Euro
FC Barcelona has agreed financing for Espai Barça as planned, ensuring the start of work to renovate Spotify Camp Nou and fulfilling the criteria approved during the referendum. The Club’s assets were not used as a guarantee and a mortgage wasn’t taken out on the stadium. The Club agreed financing with a total of […]
Aston Villa to collaborate with ZED FC to develop young talent
Aston Villa has confirm a partnership with Egyptian club ZED FC. The agreement, which was announced in Cairo, provides an historic and ground-breaking collaboration which will see both clubs, alongside Vitória Sport Clube, work together to help develop young talent. Villa aim to create new and positive opportunities for young footballers in Egypt […]
WSC Group and Infront partner for digital activations
WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]
Major League Cricket collaborates with JDA Worldwide to create brand identity
JDA Worldwide, a top creative agency has announced its collaboration with Major League Cricket (MLC) in creating the brand identity for the world-class, fast-paced T20 professional cricket league in America launching this summer. The new logo was unveiled on March 19th, showcasing a comprehensive brand system that will set the stage for the inaugural […]
Sportsbreak.com signs year-long deal with Sporting Memories
Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK. The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]
Federer-backed brand On signs world number one Iga Świątek and Ben Shelton
Swiss sportswear brand On has signed the women’s world number one ranked player, Poland’s Iga Świątek and American rising star Ben Shelton as it expands its presence in professional Tennis. World No.1 and three-time Grand Slam Champion Iga Swiatek said: “I’m very excited to be the first female player to join with On. And […]