Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level

Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]

Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion

The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]

Puma to exclusively sell F1 and team merchandise

Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races.   Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]

Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India

Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]

WSC Group and Infront partner for digital activations

WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]

Sportsbreak.com signs year-long deal with Sporting Memories

Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK.   The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]

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