Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple as ordering any other product online today, has become the title sponsor of snooker’s biggest tournament and one of the most prestigious events on the sporting calendar, the World Snooker Championship. Under a new multi-year agreement, the Cazoo World […]
HSV inks jersey partnership with HanseMerkur
HanseMerkur becomes HSV’s new jersey partner. The company will replace Orthomol on July 1, 2022 and will adorn the chests of professionals with its logo until 2025. This is a targeted expansion of the exclusive partnership that has been in place for four years, with a focus on promoting young talent and family. Eric […]
The Confederation of African Football and TikTok inks content partnership
TikTok and the Confederation of African Football (CAF) have announced a first-of-its-kind partnership that will bring unmissable football content to fans, both on the continent and across the globe. It marks TikTok’s first major brand partnership in Africa and supports the continent’s most popular sport – football. Through this year-long sponsorship, TikTok will be […]
LaLiga partners Amazon to open a dedicated online store
LaLiga fans will be able to purchase merchandise and products from 13 LaLiga Santander clubs through Amazon. Thanks to a new collaboration between the Spanish football league and Amazon, there will be a dedicated LaLiga store available on Amazon.co.uk, Amazon.it, Amazon.fr and Amazon.de. This project from LaLiga and Amazon will allow thousands of fans […]
IOC partners Fanatics to launch online Olympic shop
The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with global merchandise leader Fanatics. Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees of the upcoming […]
Eredivisie partners Two Circles to increase fan engagement
The Eredivisie, Dutch football’s top-tier domestic league, has announced a long-term partnership with Two Circles to develop direct relationships with its fanbase. Using its strategic consultancy, marketing services and digital product development expertise, Two Circles will help the Eredivisie launch new digital content and communications platforms that will grow a direct and highly-engaged audience. […]
Liverpool FC signs ThinkMarkets as official global trading partner
Liverpool FC has signed global online trading broker ThinkMarkets as its new official global trading partner. With offices in London, Melbourne, Dubai and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets […]
Lancashire Cricket signs Shreyas Iyer for 2021 Royal London Cup
Lancashire Cricket has signed the Indian international batsman Shreyas Iyer for this summer’s 2021 Royal London Cup competition in a move that will also boost the Red Rose county’s objectives to grow its brand in the country. Iyer will arrive at Emirates Old Trafford on Thursday 15 July ahead of the start of the 50 […]
ATP launches ‘This Is Tennis’ campaign to cut through cultural relevance
The ATP has launched its new global marketing campaign, This Is Tennis, marking a significant brand-shift for the Tour. The campaign promotes both players and tournaments with more dynamism, and a tone of voice that allows tennis to cut through with greater cultural relevance, particularly among the next generation of tennis fans. With the versatility […]
Ajax extends collaboration with Mercedes-Benz and Stern
Ajax has extended its partnerships with Mercedes-Benz (as Official Car Sponsor) and Stern (as Official Car Supplier) until 2023, with the option for an extension until 2025. Over the next few seasons, the players, technical staff and management at Ajax will also be driven in Mercedes-Benz. As a Mercedes-Benz dealer, Stern will continue to supply […]