UEFA has announced that the German-based work and utility brand, Engelbert Strauss, will be the official workwear partner of the men’s UEFA European Football Championship 2024 in Germany. A partner of the UEFA Europa League and UEFA Europa Conference League since 2021, Engelbert Strauss also has long-standing partnerships with the German Football Association, and […]
UEFA inks an e-commerce deal with Fanatics
UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform have announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is an extension of the previous […]
ORF and ServusTV inks sublicensing deals for Fifa World Cup and Euro 2024
ServusTV and ORF are cooperating on the two upcoming major football events and will broadcast all 64 games of the FIFA World Cup 2022 TM and all 51 games of the UEFA EURO 2024 live on Austrian free TV. To this end, ServusTV and the public broadcaster have concluded corresponding sub-license agreements. As the […]
FIFA/UEFA suspends Russian teams and sponsors
Following the initial decisions adopted by the FIFA Council and the UEFA Executive Committee, which envisaged the adoption of additional measures, FIFA and UEFA have decided together that all Russian teams, whether national representative teams or club teams, shall be suspended from participation in both FIFA and UEFA competitions until further notice. These decisions […]
Arts Council England awards £800,000 to UEFA Women’s EURO 2022 in England
Arts Council England has awarded £800,000 to UEFA Women’s EURO 2022 in England to run an exciting arts and cultural programme alongside the tournament, thanks to National Lottery players. Three specially commissioned projects, each led by artist Emma Smith, the Royal Philharmonic Orchestra and Idle Women, will celebrate the rich history of women’s football […]
UEFA inks global licensing and regional sponsorship agreement with Socios
UEFA has signed a Global Licensing and Regional Sponsorship agreement with Socios.com. In doing so, Socios.com has become a Global Licensing Partner, making it an Official Licensed Product and the Official Fan Token Partner of the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Super Cup. Additionally, Socios.com has become […]
UEFA to inspire, activate and accelerate collective action to respect human rights with new strategy
UEFA has announced the launch of its innovative Football Sustainability Strategy 2030 – ‘Strength through Unity’, a long-term commitment by UEFA. Through its new strategy, which will run until 2030, UEFA wants to inspire, activate and accelerate collective action to respect human rights and the environment within the context of European football. However, UEFA […]
UEFA renews broadcast agreement with IMG-owned Sport 24
Sport 24, IMG’s owned and operated 24/7 live sports channel for the inflight and in ship industry, has renewed its agreement with UEFA to broadcast the UEFA Champions League and UEFA Europa League for a further three years. The new deal includes the UEFA Super Cup, contested by the winners of the two main […]
UEFA signs Sportradar as distributor of data and betting
Sportradar , a leading global sports technology company creating immersive experiences for sports fans and bettors has announced that the Company will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner. Sportradar secured the exclusive landmark agreement following UEFA’s […]
Vivo named as official partner of UEFA EURO 2020 and 2024
Vivo has announced a four-year deal with UEFA under which the Chinese smartphone manufacturer will become an official partner for UEFA EURO 2020 and UEFA EURO 2024 Vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 […]