UEFA inks an e-commerce deal with Fanatics

UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform have announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is an extension of the previous […]

FIFA/UEFA suspends Russian teams and sponsors

Following the initial decisions adopted by the FIFA Council and the UEFA Executive Committee, which envisaged the adoption of additional measures, FIFA and UEFA have  decided together that all Russian teams, whether national representative teams or club teams, shall be suspended from participation in both FIFA and UEFA competitions until further notice.   These decisions […]

UEFA to inspire, activate and accelerate collective action to respect human rights with new strategy

UEFA has announced the launch of its innovative Football Sustainability Strategy 2030 – ‘Strength through Unity’, a long-term commitment by UEFA.   Through its new strategy, which will run until 2030, UEFA wants to inspire, activate and accelerate collective action to respect human rights and the environment within the context of European football. However, UEFA […]

UEFA signs Sportradar as distributor of data and betting

Sportradar , a leading global sports technology company creating immersive experiences for sports fans and bettors has announced that the Company will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner.   Sportradar secured the exclusive landmark agreement following UEFA’s […]

Mastercard renews UEFA Champions League partnership

Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]

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