Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]
Pepsi strengthens its sports portfolio with UEFA Women’s partnership
Ahead of the UEFA Women’s Champions League final on August 30th, PepsiCo has announced its multi-year premier partnership with UEFA Women’s football, further strengthening its presence across the elite football landscape. PepsiCo’s UEFA Women’s football partnership will sit alongside its current multi-year sponsorship of the Men’s UEFA Champions League. “PepsiCo is proud to unify and […]
DAZN awarded UEFA Champions League rights in Germany from 2021
DAZN is the “New Home of Live Football” in Germany, having secured extensive and exclusive live and on-demand rights for the UEFA Champions League in Germany for three seasons from 2021/22 to 2023/24. Together with DAZN’s recent landmark agreement to show 106 Bundesliga matches per season for four seasons from 2021, DAZN will stream live […]
UEFA Europa League partners Heineken non-alcoholic beer
Heineken has announced that its flagship non-alcoholic beer brand, Heineken 0.0%, will take over the sponsorship of the UEFA Europa League competition when the tournament resumes on 5th August 2020. The partnership represents the largest ever single sponsorship deal involving a non-alcoholic beer brand. Heineken 0.0% is now available in 58 markets globally (34 in […]
Manchester City’s two-year ban overturned by CAS
Manchester City’s two-year ban from the Champions League for the breach of Uefa’s financial fair play rules has been overturned by the court of arbitration for sport (CAS). The CAS panel further reduced the club’s fine to €10m (£9m) from €30m. In 2014, City were fined £49m by UEFA – £32m of which was suspended […]