From the start of the 2023-24 season, beIN SPORTS will be the official broadcaster of the Bundesliga and Bundesliga 2 in 10 territories across the APAC region, after Bundesliga International agreed a three-year deal with the multi-platform sports media company. The deal includes Australia, New Zealand, Brunei, Cambodia, Hong Kong, Laos, Malaysia, Philippines, Singapore, […]
Sony Networks India acquires exclusive media rights for Bundesliga
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to broadcast Bundesliga matches in India and the subcontinent, which includes Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka, Afghanistan, and the Maldives. Indian football fans can continue to catch live action from the Bundesliga on Sony […]
DFL inks MoU with PSSI to strengthen role of football in Indonesia
The DFL Deutsche Fußball Liga has entered into a broader collaboration with the Persatuan Sepakbola Seluruh Indonesia (PSSI), the national governing body of football in Indonesia, after a Memorandum of Understanding (MoU) was signed this week. A high-level delegation from the PSSI, led by the organisation’s President Mr. Erick Thohir, was welcomed to the […]
Borussia Dortmund joins forces with Built For Athletes for bespoke backpacks
Fitness brand Built For Athletes and Borussia Dortmund, one of the most popular teams in the German Bundesliga have joined forces with the release of an exclusive, limited edition Borussia Dortmund branded sports backpack. Built For Athletes specialise in backpacks and fitness accessories for both elite and everyday athletes. The UK-based company, founded by […]
Bundesliga extends broadcast deal with SKY Mexico for four-year
Bundesliga International and SKY Mexico have agreed a four-year extension, ensuring that Mexico’s leading subscription-TV service remains the go-to place for Bundesliga and Bundesliga 2 coverage in Mexico and Central America. The deal, which will officially begin at the start of the 2022-23 season, gives SKY Mexico exclusive rights to all Bundesliga and Bundesliga […]
Sony Pictures Network India secures exclusive media rights for Bundesliga until 2023
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed to a two-year deal with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian Subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan. The deal between Bundesliga International and […]
Bundesliga signs NFT partnership with Sorare
Bundesliga International, the subsidiary of DFL Deutsche Fußball Liga has agreed a partnership in the growing sector of non-fungible tokens (NFTs) with the successful digital company Sorare. Effective immediately, the popular fantasy football game will be an official partner of the Bundesliga and Bundesliga 2 until at least the 2022-23 season. Sorare, founded […]
Sky Sports to broadcast Bundesliga in the UK
Sky Sports has been named as the home of the Bundesliga, Germany’s topflight football, in the UK and the Republic of Ireland, following a new broadcast deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga. Football fans will be able to enjoy Bundesliga matches for the next four seasons exclusively on Sky – […]
FC Goa and RB Leipzig agrees strategic partnership
Hero Indian Super League’s (Hero ISL) FC Goa and Bundesliga outfit RB Leipzig signed a three-year strategic partnership that will help both clubs garner opportunities in football and business spheres. While the main focus of the partnership will be on youth development, the two clubs have also come together with the aim of growing the […]
Virtual Bundesliga signs Bevestor as the naming right partner
Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga . The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all […]