Fitness brand Built For Athletes and Borussia Dortmund, one of the most popular teams in the German Bundesliga have joined forces with the release of an exclusive, limited edition Borussia Dortmund branded sports backpack. Built For Athletes specialise in backpacks and fitness accessories for both elite and everyday athletes. The UK-based company, founded by […]
Bundesliga extends broadcast deal with SKY Mexico for four-year
Bundesliga International and SKY Mexico have agreed a four-year extension, ensuring that Mexico’s leading subscription-TV service remains the go-to place for Bundesliga and Bundesliga 2 coverage in Mexico and Central America. The deal, which will officially begin at the start of the 2022-23 season, gives SKY Mexico exclusive rights to all Bundesliga and Bundesliga […]
Sony Pictures Network India secures exclusive media rights for Bundesliga until 2023
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed to a two-year deal with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian Subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan. The deal between Bundesliga International and […]
Bundesliga signs NFT partnership with Sorare
Bundesliga International, the subsidiary of DFL Deutsche Fußball Liga has agreed a partnership in the growing sector of non-fungible tokens (NFTs) with the successful digital company Sorare. Effective immediately, the popular fantasy football game will be an official partner of the Bundesliga and Bundesliga 2 until at least the 2022-23 season. Sorare, founded […]
Sky Sports to broadcast Bundesliga in the UK
Sky Sports has been named as the home of the Bundesliga, Germany’s topflight football, in the UK and the Republic of Ireland, following a new broadcast deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga. Football fans will be able to enjoy Bundesliga matches for the next four seasons exclusively on Sky – […]
FC Goa and RB Leipzig agrees strategic partnership
Hero Indian Super League’s (Hero ISL) FC Goa and Bundesliga outfit RB Leipzig signed a three-year strategic partnership that will help both clubs garner opportunities in football and business spheres. While the main focus of the partnership will be on youth development, the two clubs have also come together with the aim of growing the […]
Virtual Bundesliga signs Bevestor as the naming right partner
Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga . The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all […]
Bundesliga International extends deal with Setanta Sports
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Setanta Sports have reached an agreement to renew broadcast deals in 10 Eurasian markets, whilst also signing a long-term agreement in Ukraine. The deals, which all begin at the start of the 2021-22 season, ensure that Setanta Sports, the number one provider of live sports […]
Bundesliga signs deal with OneFootball, Claro Sports and Flow Sports in Latin America
Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, is pleased to announce new deals that bring the best of the Bundesliga to fans throughout Latin America. All Bundesliga matches throughout the 2020-21 season will be available on the free OneFootball app in nine countries across the region. The partnership will see live Bundesliga […]
Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]