The Board of Directors of Real Madrid CF at its meeting ratified an agreement with Sixth Street, an investment firm, and Legends, a company specializing in stadium management and Premium experiences for sports organizations and the organization of major events, with the aim of turning the Santiago Bernabéu stadium into a unique space and, at […]
Real Madrid inks global deal with Daktronics
Real Madrid and Daktronics have announced a multi-year global collaboration agreement whereby the world leader in audiovisual systems will become the supplier of the 360-degree video scoreboard and the fascia of the first amphitheater (the band made up of LED screens that will cover the first stadium ring) to be installed in the Santiago Bernabéu […]
Real Madrid takes €225m financial package to complete Bernabéu stadium
Real Madrid signed the extension of the financing of the works not initially included in the Santiago Bernabéu stadium remodelling project through a new loan for a total amount of 225 million euros, with a term of 27 years and a fixed interest rate of 1.53%. These conditions are the best ever obtained for […]
Real Madrid partners Adobe to accelerate digital experience economy
Adobe has announced a partnership with Spanish sporting giant Real Madrid C.F., to accelerate the club’s growth in the digital experience economy and turn one of the world’s most prestigious football clubs into an unrivalled global entertainment and lifestyle brand. Using Adobe Experience Cloud, Real Madrid will connect fans from around the world through […]
Real Madrid names Abbott as health nutrition sponsor until 2024
Real Madrid and Abbott have signed an agreement under which the US pharmaceutical company becomes the official health nutrition sponsor of the club and a Real Madrid Foundation global partner for the next three years. The collaboration encompasses education, sports and social welfare activities to help children at risk in 80 countries, as well […]
Real Madrid renews Sanitas partnership until 2024
Real Madrid and Sanitas have renewed their collaboration agreement for the next three seasons, up until the 2023/24 campaign. The link-up will see the company, which specialises in health and well-being services, continue to offer our players medical assistance. Sanitas provides the members of the football and basketball first teams all of the […]
Real Madrid signs strategic partnership with PlayStation
Real Madrid and PlayStation have signed a strategic partnership for the Spanish market in a link-up through which the two parties aim to raise the standard and take the world of entertainment and sport to the next level. The agreement includes Real Madrid’s men’s and women’s football first teams and the basketball team, as well […]
Real Madrid signs easyMarkets as online trading partner in a three-year deal
Real Madrid has named easyMarkets as the club’s Official Online Trading Partner for the next three years, starting from the beginning of the 2020/21 season. This has the potential to add incredible value to the easyMarkets branding efforts and bring an unprecedented level of recognition to the well-established financial service provider. Ohad Golan, Chief Marketing […]
Real Madrid partners FundingBox to fund European innovation projects for start-ups
Real Madrid Next and FundingBox have struck a collaboration agreement for the funding and development of European innovation projects for start-ups. The link-up has a value of up to €9 million over the next three years. FundingBox will invest up to €4.5 million in the start-ups involved in the programme and will help them to […]
Real Madrid most valuable club brand with $1.64bn, says research
Spanish giants Real Madrid is the most valuable football club brand with €1.42 billion ($1.64 billion) in the world, according to an independent valuation consultancy firm’s report. Real Madrid’s value dropped 14% in 2020 versus the last year due to the novel coronavirus pandemic, said Brand Finance’s report, which includes most valuable and strongest brands. […]