Real Madrid and Sanitas have renewed their collaboration agreement for the next three seasons, up until the 2023/24 campaign. The link-up will see the company, which specialises in health and well-being services, continue to offer our players medical assistance. Sanitas provides the members of the football and basketball first teams all of the […]
Real Madrid signs strategic partnership with PlayStation
Real Madrid and PlayStation have signed a strategic partnership for the Spanish market in a link-up through which the two parties aim to raise the standard and take the world of entertainment and sport to the next level. The agreement includes Real Madrid’s men’s and women’s football first teams and the basketball team, as well […]
Real Madrid signs easyMarkets as online trading partner in a three-year deal
Real Madrid has named easyMarkets as the club’s Official Online Trading Partner for the next three years, starting from the beginning of the 2020/21 season. This has the potential to add incredible value to the easyMarkets branding efforts and bring an unprecedented level of recognition to the well-established financial service provider. Ohad Golan, Chief Marketing […]
Real Madrid partners FundingBox to fund European innovation projects for start-ups
Real Madrid Next and FundingBox have struck a collaboration agreement for the funding and development of European innovation projects for start-ups. The link-up has a value of up to €9 million over the next three years. FundingBox will invest up to €4.5 million in the start-ups involved in the programme and will help them to […]
Real Madrid most valuable club brand with $1.64bn, says research
Spanish giants Real Madrid is the most valuable football club brand with €1.42 billion ($1.64 billion) in the world, according to an independent valuation consultancy firm’s report. Real Madrid’s value dropped 14% in 2020 versus the last year due to the novel coronavirus pandemic, said Brand Finance’s report, which includes most valuable and strongest brands. […]
Amazon’s Twitch unveils sports channel; partners with Real Madrid & Arsenal
Amazon’s online streaming platform, Twitch has now expanded to traditional sports as well with the launch of a new sports channel ‘TwitchSports’. As per its about section, “TwitchSports is dedicated to helping you find & follow the best sports streams on Twitch. Use the Featured Streams extension to see what’s Live and what’s coming up […]
Real Madrid signs Liberbank as its official bank until 2026
Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season. The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. As well as the main objective […]
Real Madrid partners KOK Sports to develop unique content
Real Madrid and KOK Sports have signed an agreement that will see the Asian firm become the new official regional sponsor for the betting sector in Asia from the 2020/21 season. The partnership between Real Madrid and KOK Sports, a leader in the entertainment industry, will run for the next three seasons (2020/21, 2021/22 and […]
Real Madrid and Legends announce a distribution agreement for multi-channel licensed products
Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]
Real Madrid announces the launch of its women’s team
Real Madrid C. F. will soon boast of having a women’s team. The Spanish club has sent the corresponding documentation to the Spanish Football Federation in order to make effective the merger by absorption of Club Deportivo Tacón, a women’s football club, as approved by the Extraordinary General Assembly of Committed Members held on 15 […]