McLaren Racing have announced Halo, the fastest growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider, as an Official Partner of the McLaren Formula 1 Team from 2023. The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, HaloITSM. Through the […]
Puma to exclusively sell F1 and team merchandise
Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races. Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]
Scuderia AlphaTauri names Peter Bayer as CEO
Aimed at securing long-term stability and ensuring continuity, Scuderia AlphaTauri has announced that a new senior management structure is to be put in place at the Team. Former FIA executive Peter Bayer will join the Team as Chief Executive Officer later this year, while Franz Tost will step down from the role of Team […]
Formula 1 tweaks F1 Sprint format for six events
Formula 1 has confirmed adjustments to the F1 Sprint format for the six events that will be staged across the 2023 season, beginning with this weekend’s Azerbaijan Grand Prix. F1 Sprint made its debut back in 2021, with the original format seeing qualifying shifted to Friday and setting the grid for a new 100-kilometre […]
Formula 1 signs promotional deal with Paramount+
Formula 1 and Paramount+ have signed a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a successful sports and entertainment collaboration between the iconic brands last season. The partnership, which reiterates F1’s commitment to exploring new fan engagement opportunities, will see the streamer’s popular content […]
Formula 1 and Tottenham Hotspur inks strategic partnership to foster motor sport talent
Formula 1 has agreed a 15-year strategic partnership with Premier League football club Tottenham Hotspur to help identify and foster a new generation of motor sport talent. The partnership will also see the delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, at the state-of-the-art Tottenham Hotspur Stadium. […]
F1 collaborates with DAZN to broadcast in Japan until 2025
Formula 1 has announced a new multi-year partnership with DAZN to broadcast Formula 1 in Japan through to 2025. The agreement, which begins ahead of the 2023 season, will give DAZN rights to broadcast all 23 race weekends including practice and qualifying sessions, F1 Sprint events and Grand Prix, plus highlights to their customers in […]
Bonhoms becomes the official auction partner of F1
Bonhams, the international auction house, has signed a landmark partnership agreement with Formula 1 as the Official Auction Partner of the prestigious Formula 1 Paddock ClubTM, with immediate effect. The partnership will see Bonhams stage dedicated sales at key Formula 1 races. The partnership will launch in 2023 and include a spectacular season- ending sale […]
Formula 1 launches an all-female driver category academy
Formula 1 has announced the launch of the F1 Academy, an all-female driver category which aims to develop and prepare young female drivers to progress to higher levels of competition including W Series, Formula 3, Formula 2 and Formula 1. F1 Academy will begin racing in 2023 and will consist of five teams, which will […]
McLaren signs Onsemi as official partner for 2023
McLaren Racing has announced Onsemi, a leader in intelligent power and sensing technologies, as an Official Partner of the Arrow McLaren SP Team and its No. 6 Chevrolet piloted by Felix Rosenqvist, for the 2023 NTT INDYCAR SERIES season. Onsemi is a leading semiconductor manufacturer with a global supply chain that delivers intelligent technology […]