McLaren Racing signs Halo as official partner

McLaren Racing have announced Halo, the fastest growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider, as an Official Partner of the McLaren Formula 1 Team from 2023.   The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, HaloITSM.   Through the […]

Puma to exclusively sell F1 and team merchandise

Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races.   Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]

Scuderia AlphaTauri names Peter Bayer as CEO

Aimed at securing long-term stability and ensuring continuity, Scuderia AlphaTauri has announced that a new senior management structure is to be put in place at the Team.   Former FIA executive Peter Bayer will join the Team as Chief Executive Officer later this year, while Franz Tost will step down from the role of Team […]

Formula 1 signs promotional deal with Paramount+

Formula 1 and Paramount+ have signed a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a successful sports and entertainment collaboration between the iconic brands last season.   The partnership, which reiterates F1’s commitment to exploring new fan engagement opportunities, will see the streamer’s popular content […]

Formula 1 and Tottenham Hotspur inks strategic partnership to foster motor sport talent

Formula 1 has agreed a 15-year strategic partnership with Premier League football club Tottenham Hotspur to help identify and foster a new generation of motor sport talent.   The partnership will also see the delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, at the state-of-the-art Tottenham Hotspur Stadium.   […]

Bonhoms becomes the official auction partner of F1

Bonhams, the international auction house, has signed a landmark partnership agreement with Formula 1 as the Official Auction Partner of the prestigious Formula 1 Paddock ClubTM, with immediate effect. The partnership will see Bonhams stage dedicated sales at key Formula 1 races. The partnership will launch in 2023 and include a spectacular season- ending sale […]

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