Are you looking for an athlete that takes his career to the next level? Look no further than Virat Kohli. Not only is he one of the most successful athletes in the world, but also a savvy businessman. As the only Indian athlete to rank on Forbes list of highest-paid athletes (with an estimated net worth […]
Charity MVPs: How athletes are using their influence to make a difference
With a growing number of athlete philanthropists, some have taken the next step and started their own foundations or charitable organizations. This trend has been seen in the US and other countries, where athletes are using their influence and resources to make a difference. It’s a combination of factors that brings up this reality: One […]
Digital Transformation: How the NBA Stayed Ahead of the Game
The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]
Petrit Berisha | Why NFTs are NOT a passing fad
NFTs are not a passing fad. NFTs are the natural evolution of the way humans create culture and communicate with each other. In the 90s we had the internet. In the 2000s it was social media. Now, it’s NFTs. That’s how big this is. 30-40,000 years ago, before humans could […]
How world’s first net-zero football match can inspire others to adopt sustainability practices
Tottenham Hotspur’s Premier League match against Chelsea on Sunday is not only a much anticipated London derby but also the world’s first net-zero football match. Spurs, in collaboration with Sky, COP26 and the Premier League, are encouraging fans to be mindful of their environmental impact throughout the day by asking them to take public transport […]
How The Professional Fighters League emerged in a sport dominated by the UFC
The UFC has been the undisputed champion of MMA since the sport began. And despite a now well-established second-tier of MMA promotions, it continues to dominate. So entrenched has its reign been, that to all but the sport’s fans, the acronyms are basically interchangeable. That was until the Professional Fighters League (PFL) emerged. […]