Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising. The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media […]
Premier League inks multi-year licensing deal with Sorare
Sorare, the fantasy game and marketplace has partnered with the Premier League in a multi-year licensing deal. Football fans around the world can now collect, buy, sell, and trade officially licensed digital cards featuring every player from across the Premier League’s 20 clubs — building and competing with custom teams to win big rewards, […]
Todd Boehly to take control of Chelsea FC for a record $5.4bn
Chelsea Football Club has confirmed that terms have been agreed for a new ownership group, led by Todd Boehly, Clearlake Capital, Mark Walter and Hansjoerg Wyss, to acquire the Club. Of the total investment being made, £2.5bn will be applied to purchase the shares in the Club and such proceeds will be deposited into […]
Horizm COO Luis Viveiros: “The Premier League’s global popularity has resulted in it having the most digital value”
Digital audience experts Horizm in their latest report titled ‘‘The Digital Value of Fans’ compared social media value of world’s major sports leagues & clubs. The report found that the world’s top sports teams generated over €2.1B from digital assets this year which shows the top leagues have created over €2.1 billion digitally over […]
Premier League renews partnership with Avery Dennison until 2025
The Premier League and Avery Dennison have announced an extension to their partnership until the end of the 2024/25 season. The global sportswear branding and labelling manufacturer will continue to supply all Premier League names, numbers and sleeve badges to the 20 participating clubs for both on-pitch and retail. The current agreement, which […]
Premier League inks partnership with Castrol to engage fans globally
The Premier League and Castrol have announced a new partnership starting in January 2022. Building on its previous successful football sponsorships of the FIFA World Cup and the UEFA European Championships, Castrol will collaborate with the Premier League to engage fans in the United Kingdom and across the globe in Castrol’s key markets including […]
Newcastle United acquired by PCP Capital Partners & RB Sports & Media
An investment group led by the Public Investment Fund (PIF), and also comprising PCP Capital Partners and RB Sports & Media (the “Investment Group”), has completed the acquisition of 100% of Newcastle United Limited and Newcastle United Football Club Limited (“Newcastle United” or the “Club”) from St. James Holdings Limited. All requisite approvals have […]
Petrit Berisha | Why NFTs are NOT a passing fad
NFTs are not a passing fad. NFTs are the natural evolution of the way humans create culture and communicate with each other. In the 90s we had the internet. In the 2000s it was social media. Now, it’s NFTs. That’s how big this is. 30-40,000 years ago, before humans could […]
eToro adds Arsenal to its Premier League portfolio
eToro has announced partnership with Arsenal on a multi-year deal. This adds to their recently announced partnerships with Aston Villa, Crystal Palace, Leeds United, Southampton and Newcastle United. Founded in 2007, eToro is the world’s leading social investment network with over 20 million registered users worldwide. The platform offers clients access to not […]
BeIN SPORTS secures Premier League rights in MENA till 2025
The Premier League and beIN MEDIA GROUP have today announced a major new rights deal that will see beIN SPORTS as the Premier League’s official broadcast partner in the Middle East and North Africa (MENA) until 2025. The deal is for the 2022-2025 rights cycle and means beIN SPORTS can broadcast all 380 matches live […]