Premier League Shareholders have agreed a partnership with China’s leading digital sports media platform Tencent Sports, which will bring Premier League action to fans in China for the remainder of the 2020/21 season. From Saturday 19 September, supporters in China will be able to watch all 372 remaining Premier League matches live and follow the […]
Manscaped enters Premier League with Wolves partnership
MANSCAPED, the global leader in the below-the-waist grooming category has announced its latest partnership with English Premier League’s Wolverhampton Wanderers Football Club, better known as Wolves. As a Founder Member of the world’s first Football League dating back to 1888, Wolves is one of the most traditional and emblematic clubs in the Premier League, the […]
The Premier League ends £564m contract with its Chinese licensee
The Premier League has terminated its £564m contract with its Chinese licensee with immediate effect. China was the English top flight’s most lucrative overseas television rights territory, with a three-season deal agreed in 2019. In a statement, the Premier League said: “The Premier League confirms that it has today terminated its agreements for Premier League […]
West Bromwich Albion strikes livestreaming partnership with StreamAMG
West Bromwich Albion have partnered with live video and OTT specialists StreamAMG ahead of the club’s return to the Premier League. From the start of the 2020/21 season, the Black Country club will use StreamAMG’s technology to power WBA TV, which offers on demand content and audio commentary to supporters. Having secured promotion to the […]
BT Sport introduces ‘Watch Together’ to boost fan engagement
BT Sport app has introduced Watch Together which allows viewers to watch live sport alongside their friends. Watch Together will allow customers using the award-winning BT Sport app on mobile devices to watch, see and chat with friends in a split-screen view while streaming BT Sport channels. Watch Together allows four devices to view the […]
Premier League club partners can expect £2m in global value per match, says Nielsen
Nielsen in its latest analysis revealed that Premier League club partners can expect to receive up to £2m in global value per match. Nielsen analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, linear TV, OTT and to a lesser degree, […]
Premier League set to resume in June
Premier League Shareholders have agreed to a new provisional restart date for the 2019/20 season of Wednesday 17 June, provided that all safety requirements are in place. Aston Villa v Sheffield United and Manchester City v Arsenal, postponed due to the Carabao Cup final, will now take place on 17 June, followed by a full […]
Eddie Howe proves to be the Premier League’s best investor, says study
Eddie Howe has the best managerial record in the Premier League when it comes to improving a squad’s value. Since taking over Bournemouth, the price of Howe’s squad has increased 3,261%, more than any other manager from the last decade. According to The European Football Index, a new study from BetVictor, Howe’s squad was worth […]