The National Football League (NFL) and Intuit Inc., the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp has expanded its official partnership in a four-year renewal deal through 2026. As the official financial and accounting software sponsor for the NFL since 2019, Intuit’s sponsorship now includes additional brands and business […]
NFL appoints Lucy Roberts as marketing director in the UK
The National Football League has appointed Lucy Roberts Hartley as its new Marketing Director in the UK. Following three sell-out NFL UK International Games in London during October 2022, Roberts Hartley will be dedicated to accelerating the growth of the NFL UK fanbase, with a focus on 12–24-year-old audience, through fan engagement, NFL events, […]
New York Jets agrees broadcast partnership with TalkSport
The New York Jets and talkSPORT have agreed to broadcast six 2022 Jets regular season football games. This partnership establishes talkSPORT as the official UK radio broadcast partner of the Jets. In addition to the six games that talkSPORT will air, Jets fans will also have exclusive access to the Jets Touchdown UK Podcast […]
Rihanna to perform at the Apple Music Super Bowl Halftime Show
The NFL and Roc Nation have announced international icon, entrepreneur and philanthropist Rihanna will take center stage at State Farm Stadium for the Apple Music Super Bowl Halftime Show at Super Bowl LVII, on Sunday, February 12, 2023 in Glendale, Arizona. The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with […]
Enthusiast Gaming president Bill Kara: “NFL chose us as partners for our concept and scale”
The National Football League and Enthusiast Gaming Holdings Inc. have announced a first-of-its-kind gaming collaboration bringing together NFL players and Legends and top gaming content creators from marquee gaming organizations including Luminosity Gaming. We spoke to Enthusiast Gaming President, Bill Kara to find out more. Excerpts: Tell us about the partnership. […]
Deutsche Kreditbank AG named as official partner of NFL in Germany
Deutsche Kreditbank AG (DKB) announced as Official Partner of the NFL in Germany and Presenting Partner of the regular NFL games in Munich and Frankfurt. The long-term partnership officially kicks off as tickets go on sale for the NFL game which sees Tampa Bay Buccaneers take on the Seattle Seahawks in Munich. Currently, […]
Philadelphia Eagles becomes the first NFL club to enter the Ghana market
The NFL has approved four new International Home Marketing Areas (IHMA) with the Los Angeles Rams adding New Zealand as their fourth IHMA and the Philadelphia Eagles granted access to Australia, New Zealand, and Ghana — the first NFL club to enter a market in Africa. The expanded program now includes 19 teams granted […]
NFL and XFL to collaborate on health and safety initiatives including mental fitness programs
The National Football League and XFL will collaborate on select innovation programs to “further expand the game of football and create increased opportunities for player development both on and off the field. The XFL says the focus of its collaboration with the NFL will be health and safety initiatives, including “forward thinking physical and […]
NFL partners Roblox to engage fans in the Metaverse
The National Football League and Roblox have announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox, a global platform bringing millions of people together through shared experiences. “We […]
NFL inks deal with Meta for fan engagement
Meta has partnered with NFL. As part of the partnership, football fans will be able to outfit their on-platform 3D avatars with digital t-shirts featuring the Los Angeles Rams, Cincinnati Bengals, or the Super Bowl LVI logo on Facebook, IG, Messenger, or on VR. “This represents real momentum on the road to the […]