NFL grants 18 teams access to 26 International Home Marketing Arena to build their global brands

NFL has announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries.   This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while […]

Diageo becomes NFL’s first ever spirits sponsor

The National Football League (NFL) has welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL […]

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