Formula 1 has confirmed adjustments to the F1 Sprint format for the six events that will be staged across the 2023 season, beginning with this weekend’s Azerbaijan Grand Prix. F1 Sprint made its debut back in 2021, with the original format seeing qualifying shifted to Friday and setting the grid for a new 100-kilometre […]
Formula 1 signs promotional deal with Paramount+
Formula 1 and Paramount+ have signed a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a successful sports and entertainment collaboration between the iconic brands last season. The partnership, which reiterates F1’s commitment to exploring new fan engagement opportunities, will see the streamer’s popular content […]
McLaren signs Onsemi as official partner for 2023
McLaren Racing has announced Onsemi, a leader in intelligent power and sensing technologies, as an Official Partner of the Arrow McLaren SP Team and its No. 6 Chevrolet piloted by Felix Rosenqvist, for the 2023 NTT INDYCAR SERIES season. Onsemi is a leading semiconductor manufacturer with a global supply chain that delivers intelligent technology […]
McLaren extends partnership with Cisco to pilot emerging technologies
McLaren Racing has announced a multi-year partnership extension and expansion with Cisco, as an Official Technology Partner of the McLaren Formula 1 Team from 2022. Cisco is a leader in enterprise networking, video collaboration and security technology, and will provide McLaren with access to its portfolio of solutions across enterprise networking, Wi-Fi, digital signage, […]
Tata Communications returns to Formula 1 as official broadcast connectivity provider
Formula 1 and Tata Communications have announced a multi-year strategic collaboration, with Tata Communications returning to sport as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans globally. Tata Communications will empower Formula 1 with global end-to-end managed network services for video contribution, thereby […]
StarHub secures rights for 2022 FIA Formula One World Championship
StarHub has secured the rights to air the upcoming 2022 FIA Formula One World Championship. All StarHub Sports+ and Sports Pass subscribers will have the high-octane action beamed onto their screens “live” at no extra cost, when the season roars to an open on 18 March with the FORMULA 1 GULF AIR BAHRAIN GRAND […]
Formula 1 claims record engagement of 1.5bn people for 2021 season
In 2021 Formula 1 successfully and safely delivered a record-breaking 22-race calendar despite the global pandemic still presenting challenges around the world. The season included new venues and a revised format at three races with the new Sprint events. The season was thrilling for all our fans around the world, with the final Grand […]
McLaren Racing agree multi-year partnership with Gopuff
McLaren Racing has announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team. The multi-year agreement comes as Gopuff continues its rapid European expansion and will bring together the fastest in delivery with one of the most successful teams […]
McLaren Racing inks official partnership with DataRobot
McLaren Racing announced a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team. DataRobot delivers a unified platform for organisations across industries to unlock the full potential of AI and deliver clear impact for their business goals, powering over a trillion predictions for leading companies […]
Speedway Motorsports acquires Dover Motorsports for $131.5 million
Speedway Motorsports, LLC (“Speedway Motorsports”), a leading marketer, promoter and sponsor of motorsports entertainment, and Dover Motorsports, Inc. (NYSE: DVD) (“Dover Motorsports”) announced that the companies have entered into a definitive agreement under which Speedway Motorsports has agreed to acquire Dover Motorsports for $3.61 per share in cash for an approximate total equity value of […]