McLaren Racing announced a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team. DataRobot delivers a unified platform for organisations across industries to unlock the full potential of AI and deliver clear impact for their business goals, powering over a trillion predictions for leading companies […]
Speedway Motorsports acquires Dover Motorsports for $131.5 million
Speedway Motorsports, LLC (“Speedway Motorsports”), a leading marketer, promoter and sponsor of motorsports entertainment, and Dover Motorsports, Inc. (NYSE: DVD) (“Dover Motorsports”) announced that the companies have entered into a definitive agreement under which Speedway Motorsports has agreed to acquire Dover Motorsports for $3.61 per share in cash for an approximate total equity value of […]
McLaren Racing signs Medallia as official feedback partner
McLaren Racing has announced Medallia, the global leader in customer and employee experience, as the Official Feedback Partner for the McLaren Formula 1 team for the 2021 US Grand Prix this weekend. As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee insights for the team. Launching this week at the […]
McLaren Racing agrees partnership with EasyPost
McLaren Racing has signed a new partnership with EasyPost, a technology leader that builds shipping solutions for ecommerce brands, fulfilment providers, and online marketplaces, that will see the company support the McLaren Formula 1 team from the US Grand Prix. EasyPost helps thousands of companies, ranging in size from multinational Fortune 100 companies to […]
Fubo Sportsbook signs its maiden auto racing partnership with NASCAR
Fubo Sportsbook, a next-generation mobile sportsbook from Fubo Gaming, a subsidiary of sports-first TV streaming platform fuboTV Inc.have announced a partnership with NASCAR to become an Authorized Gaming Operator (AGO). As partners, Fubo Sportsbook and NASCAR will work together to provide racing fans with a unique and engaging wagering experience. The launch of Fubo […]
Formula E renews partnership with Bosch until season 10
Formula E and Bosch have agreed a new, multi-year partnership to continue showcasing the German manufacturer’s sustainable mobility solutions. Having worked closely with Formula E since first announcing their partnership in Season 4, Bosch has committed to sharing its expertise as an Official Partner of the ABB FIA Formula E World Championship through Season 10. […]
Singtel secures broadcast rights for F1 Singapore
Singtel has secured the broadcast rights for Formula 1, ensuring Singtel TV customers can continue to catch the Formula 1 races in Singapore following the closure of FOX Sports channels. Singtel TV customers will be able to enjoy all practice, qualifying and final races live on mio Sports 2 (CH 112), starting with the […]
Jordan Brompton of myenergi on sponsoring the world’s most sustainable motorsport championship
In an exclusive interview for The Playknox, Jordan Brompton, co-founder and CMO of myenergi, discusses the company’s principal sponsorship of the XITE ENERGY RACING Extreme E team and explains how motorsport is supporting the global transition to electrification. Pioneer of the world’s first eco-smart electric vehicle (EV) charger, myenergi was founded in 2016 by […]
Formula E joins Science Based Targets Initiative
The ABB FIA Formula E World Championship has become the first sport in the world to join the Science Based Targets initiative (SBTi) and the Business Ambition Pledge for 1.5°C commitment. The SBTi is a partnership between the United Nations Global Compact, World Resources Institute (WRI), CDP and the World Wide Fund for Nature (WWF) […]
McLaren Racing extends partnership with Arrow Electronics
McLaren Racing and Arrow Electronics, the global technology and innovation business has announced a long-term multi-year partnership extension which will see Arrow continue to support McLaren in its drive to achieve success with the McLaren Formula 1 and Arrow McLaren SP IndyCar teams. Arrow Electronics will continue as title sponsor of Arrow McLaren SP, […]