Hewlett Packard Enterprise to work on enhancing fan experiences for 2023 Ryder Cup

Hewlett Packard Enterprise has announced a partnership with the 2023 Ryder Cup to deliver its cutting-edge technologies at one of the world’s largest sporting events.   As an Official Supplier to the 2023 Ryder Cup, HPE will deliver an intelligent, secure and high-performance wired and wireless network platform at the prestigious golf event being held […]

2023 to see an evolution of web3 ticketing & fan engagement, says IMG report

IMG and its digital agency Seven League launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months.   Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]

Castore teams up with 007 for a capsule collection

Premium sportswear company Castore and 007 have come together to create a capsule collection that explores the synergies in mindset between high level athletes and James Bond himself.   Both striving for marginal gains and to optimise their performance by physically pushing themselves to their limits, this 12-piece collection is made up of high intensity […]

LaLiga and UFC sign a promotional partnership for engaging more fans

LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]

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