Havas has acquired CA Sports, a Spanish marketing company specializing in sponsorship strategies and business development through sport. CA Sports will be part of Havas Play, Havas’ sports and entertainment agency. It will operate under the name “CA Sports Part of Havas Play,” and continue to be led by founder and CEO Cinto Ajram, […]
Six Nations Rugby unveils long-term partnership with BKT
Six Nations Rugby has unveiled a new long-term partnership with global tire manufacturing leader BKT in a significant move for international rugby. The collaboration positions BKT as the Official Tire Partner for the Guinness Men’s and Women’s Six Nations, starting with the much-anticipated 2025 Championships on Friday 31st January. “The Six Nations is rugby’s […]
Major League Volleyball to Launch in the US in 2026 with $100M Funding
A new professional women’s volleyball league, Major League Volleyball (MLV), is set to launch in January 2026 with the ambitious goal of becoming the premier women’s sports league in the United States. With $100 million in committed funding, MLV is aiming to establish itself as a leading competition in the world of women’s sports, supported […]
Manchester City Women signs Revolut as global partner
Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut. It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new opportunities to elevate the visibility of Manchester City Women both in the UK and […]
SailGP signs Rolex as title partner
SailGP has announced its partnership with ROLEX – officially welcoming the Swiss watchmaker as the first Title Partner of the global racing championship. This transformative agreement marks the beginning of the Rolex SailGP Championship and builds on an enormously successful founding partnership that began in 2019, reflecting a shared commitment to achievement, innovation, and performance. […]
Euroleague Basketball signs Visa as official payment partner
Euroleague Basketball and Visa, a world leader in digital payments, have announced a landmark multi-year partnership where Visa will become the official payment partner of the Turkish Airlines EuroLeague and the BKT EuroCup, the two premier men’s basketball competitions in Europe, until the end of the 2026-2027 season. This strategic partnership will bring exciting opportunities […]
F1 and Nestlé sign a multi-year partnership
Formula 1 and Nestlé have announced a new multi-year partnership making KitKat the Official Chocolate Bar of Formula 1. The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula F1 fans can look forward to consumer activations, promotional prizes and immersive fan zones at […]
Ferrari drives away with IBM fan engagement partnership
IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, starting in 2025. The partnership brings together two iconic and enduring brands, both driven by a passion for innovation and a commitment to progress. IBM […]
Saudi Arab’s PIF acquires 54% stake in MBC Group for $2bn
Saudi Arabia’s Public Investment Fund (PIF) has agreed to acquire a 54 percent stake in MBC Group for SAR7.5 billion ($2 billion). The fund will buy Istedamah Holding Company’s entire stake through a private transaction priced at SAR41.60 per share, MBC Group said in a statement to the Saudi stock exchange on Sunday. The transaction is subject to several […]
FIFA signs Hisense as official partner for the FIFA Club World Cup
Global consumer electronics and home appliance brand, Hisense, has been named as the first Official Partner of the new FIFA Club World Cup. The announcement continues the brand’s strong affinity with sports sponsorship following its global partnership for two consecutive FIFA World CupsTM and three UEFA European Championships. The new FIFA Club World Cup 2025™ will […]