Virgin Bet extends Ayr Gold Cup partnership

Ayr Racecourse and Virgin Bet will be extending its sponsorship of the prestigious Ayr Gold Cup for the third consecutive year.   The Virgin Bet Ayr Gold Cup, now valued at £180,000, has gained recognition as one of the most thrilling sprint handicap races in the country, with Summerghand claiming victory in 2022 and Bielsa […]

LaLiga inks strategic partner with EA Sports

LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners.   This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]

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