McLaren Racing signs Halo as official partner

McLaren Racing have announced Halo, the fastest growing IT Service Management (ITSM) and Professional Services Automation (PSA) software provider, as an Official Partner of the McLaren Formula 1 Team from 2023.   The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, HaloITSM.   Through the […]

Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level

Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]

ICC partners DP World to drive global growth of cricket

The International Cricket Council (ICC) have announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner.   The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in […]

Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion

The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]

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