German Swimming Federation inks official deal with Speedo

Global swimwear brand Speedo has announced a two-year Official Partnership with the German Swimming Federation (DSV), to provide technical and training products to senior and junior teams across its aquatic disciplines.   The new deal will now offer German swimming athletes the opportunity to compete in Speedo swimwear and equipment at international events, including the […]

Hyundai Motor Company secures naming rights for World Archery events

Hyundai Motor Company has secured naming rights to World Archery’s premier international events, the World Archery Championships and Archery World Cup, for three additional years.   The agreement announced today extends through the 2025 season, completing 10 years of a partnership that began in 2016.   Hyundai Motor, World Archery’s exclusive mobility partner since 2016, […]

Dentsu bolsters portfolio with Dentsu Sports Analytics

Dentsu Sports International have announced the launch of Dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry.   Based in New York, experienced […]

British Cycling inks partnerships with Sportive Breaks and Destination Sport Travel

British Cycling has signed a new long-term commercial partnership with travel specialists Sportive Breaks and Destination Sport Travel.   Through the partnership, British Cycling members will have access to the best cycling travel experiences via Sportive Breaks, while the Great Britain Cycling Team will have its travel requirements managed through Destination Sport Travel.   Destination […]

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