Sportradar has been selected as the successful bidder for the global ATP data and betting streaming rights starting 2024. It follows an extensive RFP process led by Tennis Data Innovations (TDI). Sportradar is a world leading sports technology company, providing immersive experiences for sports fans and bettors worldwide. The company has been a […]
Vanessa Åsell-Tsuruga: “I want to contribute to women’s representation in sport as speakers and storytellers”
The Playknox caught up with Vanessa Åsell-Tsuruga. She has previously worked for ASICS in Activation and Sports Marketing roles in Japan and Europe. Vanessa holds a Master’s Degree in Olympic Studies from the International Olympic Academy and a BA Journalism from City University, London. What does sport mean to you? Everything!… I was […]
Formula 1 and Tottenham Hotspur inks strategic partnership to foster motor sport talent
Formula 1 has agreed a 15-year strategic partnership with Premier League football club Tottenham Hotspur to help identify and foster a new generation of motor sport talent. The partnership will also see the delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, at the state-of-the-art Tottenham Hotspur Stadium. […]
Ladies European Tour issues tender for host broadcaster
The Ladies European Tour (LET) is issuing an Invitation to Tender (ITT) for Host Broadcaster/ Production Services commencing with the 2024 Season. The LET has sanctioned 30 events across four continents in 2023. The Tour features 421 of the best female golfers from approximately 40 countries. Fiona Harold, LET Commercial Director, commented: “As […]
ATP signs Waterdrop as official hydration partner
ATP has announced a new multi-year partnership with Waterdrop, a fast-growing Austrian hydration brand. Waterdrop becomes the Official Hydration Partner and Gold Partner of the ATP Tour from 2023. With a mission to encourage people to Drink More Water, Waterdrop is committed to helping customers live healthier, longer and more sustainable lives. Products, including […]
Formula 1 appoints Qatar Airways as global partner until 2027
Qatar Airways is now the Global Partner and Official Airline of Formula 1, the pinnacle of motorsport and the world’s most technologically-advanced racing series. Qatar Airways and F1 will be partners through the 2027 season, bringing thrills and exciting speeds to fans globally. His Excellency, Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, […]
FanCode partners Google Cloud for data-driven fan engagement
Sports streaming platform FanCode has partnered Google Cloud to build a data-driven approach towards fan engagement. Under this partnership, both companies will work on matching audiences with relevant sports, engaging them with content, and building a set of engagement flywheels that include content, merchandise, and commerce — all personalised to the individual user. […]
F1 collaborates with DAZN to broadcast in Japan until 2025
Formula 1 has announced a new multi-year partnership with DAZN to broadcast Formula 1 in Japan through to 2025. The agreement, which begins ahead of the 2023 season, will give DAZN rights to broadcast all 23 race weekends including practice and qualifying sessions, F1 Sprint events and Grand Prix, plus highlights to their customers in […]
BT Sport to be rebranded as TNT Sports
BT Sport will be rebranded as TNT Sports as part of the BT and Warner Bros. Discovery Joint Venture which was formed on 1 September 2022. This new brand will be brought to life for the first time later this year shortly before the start of the 2023/2024 football season. Until then, fans will […]
Adidas to close kit sponsorship deal with BCCI
German clothing brand Adidas is all set to become the uniform partner of the Indian cricket team. The deal which is expected to run until 2028 will be formally announced next month. According to sources, Adidas is set to pay a higher amount than Nike. Nike paid INR 370 crore to hold the Indian […]