JDA Worldwide, a top creative agency has announced its collaboration with Major League Cricket (MLC) in creating the brand identity for the world-class, fast-paced T20 professional cricket league in America launching this summer. The new logo was unveiled on March 19th, showcasing a comprehensive brand system that will set the stage for the inaugural […]
Sportsbreak.com signs year-long deal with Sporting Memories
Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK. The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]
International Canoe Federation inks three deals in China
The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia. The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets. The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]
Novak-led PTPA signs CSM as partnership development agency
The Professional Tennis Players Association (PTPA), global advocates for women’s and men’s professional tennis players, has signed new partnership with CSM. The collaboration will see CSM serve as the official partnership development agency for the PTPA and its for-profit affiliate Winners Alliance, with a focus on bringing new partnership opportunities to professional tennis players […]
AC Milan signs AfinnaOned as telco partner
AC Milan has signed a new partnership with AfinnaOne, a leading provider of telecommunications and digitalisation services, as new Telco Partner of the Club. As part of this collaboration, AfinnaOne will provide AC Milan with its DiPaaS platform and expertise acquired over 13 years of activity at the highest levels among national and international operators, […]
Jean-Baptiste Roy of Asia Sports Tech: “Sports innovations that rely on AI are starting to proliferate”
In APAC, $3.1b were invested in SportsTech in 2021 which is almost 5 times the figure in 2020. Average deal value of $47m makes it the highest in the world but median value of $1.7m is closer to the norm. The Playknox recently spoke with Jean-Baptiste Roy, co-founder of Asia Sports Tech to find […]
Viacom18 to live-stream MotoGP India on JioCinema & Sports18
Viacom18 announced a new rights deal that will see MotoGP exclusively live-streamed on JioCinema and Sports18. The coverage will tip off with the Grand Premio de Portugal. The network will offer an exhaustive live presentation that will include practice sessions on Friday and Saturday, qualifying and the Sprint on Saturday and the main […]
Dazn acquires non-exclusive broadcasting rights to the National Women’s Soccer League
DAZN Group, the global sports entertainment platform, has acquired the non-exclusive broadcasting rights to the National Women’s Soccer League (NWSL) for the 2023 season in its key markets including Spain, Italy, Germany, Austria, Switzerland, Japan, UK, France, Belgium, Portugal, Scandinavia (Norway, Denmark, Sweden), Brazil, and the Netherlands. The deal sees Dazn broadcast the NWSL […]
McLaren Racing signs Salesforce as official partner
McLaren Racing will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences. Salesforce will help McLaren deepen the relationship with […]
CONMEBOL inks strategic agreement for technological training with ITTI Sports
CONMEBOL and ITTI Sports announce a strategic agreement that seeks to take technological training in sports to another level. The agreement will allow the Confederation and all its members, including federations, clubs and soccer players, to access exclusive courses and scholarships in sports programs, such as: THE SPORTS MBA and the Master in International […]