Fanatics, a leading global digital sports platform, completed its acquisition of EPI, a leading Italian sports merchandise company that operates the official online and retail stores of several top Italian football clubs and international sports brands. EPI, which is based in Milan and will soon be re-branded as Fanatics Italy, provides full end-to-end eCommerce, […]
Aston Villa to collaborate with ZED FC to develop young talent
Aston Villa has confirm a partnership with Egyptian club ZED FC. The agreement, which was announced in Cairo, provides an historic and ground-breaking collaboration which will see both clubs, alongside Vitória Sport Clube, work together to help develop young talent. Villa aim to create new and positive opportunities for young footballers in Egypt […]
WSC Group and Infront partner for digital activations
WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]
Major League Cricket collaborates with JDA Worldwide to create brand identity
JDA Worldwide, a top creative agency has announced its collaboration with Major League Cricket (MLC) in creating the brand identity for the world-class, fast-paced T20 professional cricket league in America launching this summer. The new logo was unveiled on March 19th, showcasing a comprehensive brand system that will set the stage for the inaugural […]
Sportsbreak.com signs year-long deal with Sporting Memories
Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK. The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]
International Canoe Federation inks three deals in China
The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia. The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets. The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]
Novak-led PTPA signs CSM as partnership development agency
The Professional Tennis Players Association (PTPA), global advocates for women’s and men’s professional tennis players, has signed new partnership with CSM. The collaboration will see CSM serve as the official partnership development agency for the PTPA and its for-profit affiliate Winners Alliance, with a focus on bringing new partnership opportunities to professional tennis players […]
AC Milan signs AfinnaOned as telco partner
AC Milan has signed a new partnership with AfinnaOne, a leading provider of telecommunications and digitalisation services, as new Telco Partner of the Club. As part of this collaboration, AfinnaOne will provide AC Milan with its DiPaaS platform and expertise acquired over 13 years of activity at the highest levels among national and international operators, […]
Jean-Baptiste Roy of Asia Sports Tech: “Sports innovations that rely on AI are starting to proliferate”
In APAC, $3.1b were invested in SportsTech in 2021 which is almost 5 times the figure in 2020. Average deal value of $47m makes it the highest in the world but median value of $1.7m is closer to the norm. The Playknox recently spoke with Jean-Baptiste Roy, co-founder of Asia Sports Tech to find […]
Viacom18 to live-stream MotoGP India on JioCinema & Sports18
Viacom18 announced a new rights deal that will see MotoGP exclusively live-streamed on JioCinema and Sports18. The coverage will tip off with the Grand Premio de Portugal. The network will offer an exhaustive live presentation that will include practice sessions on Friday and Saturday, qualifying and the Sprint on Saturday and the main […]