F1 Academy onboards beauty brand Charlotte Tilbury as a partner

F1 ACADEMY has today announced a landmark partnership with Charlotte Tilbury that sees the brand become an Official Partner of F1 ACADEMY in 2024.

The globally renowned beauty empire will become the first female founded beauty brand to partner with F1 ACADEMY, and also enter into their first ever global sports sponsorship.

Charlotte Tilbury is a global beauty brand with a mission to help everyone, everywhere feel and look their most confident self through the power of skincare and make-up.

The partnership is founded on a closely shared purpose to empower, inspire confidence, and encourage young women to chase their dreams. As an Official Partner, Charlotte Tilbury will use its global platform to showcase F1 ACADEMY’s current drivers, shining a light on their incredible achievements and showing their audience all the opportunities available to women in motorsport – both on and off track.

As part of the agreement, Charlotte Tilbury has designed one of the designated F1 ACADEMY partner liveries for the 2024 season. French driver Lola Lovinfosse will take to the wheel of the Charlotte Tilbury car operated by Rodin Motorsport as she contests her second season in F1 ACADEMY.

Lovinfosse’s #3 car and race suit, which have both been unveiled today, will feature Charlotte Tilbury’s signature night crimson and rose gold colourways, emblazoned with the iconic Charlotte Tilbury Hot Lips and Charlotte Tilbury’s mantra ‘Make Up Your Destiny!’

Susie Wolff MBE, Managing Director, F1 Academy, said: “At F1 Academy we want young women and girls to feel confident to chase their dreams, no matter the odds. We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.”

“It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream.”

Charlotte Tilbury, MBE, President, Chairman, CCO, and Founder of Charlotte Tilbury, said: “Empowering everyone, everywhere to unlock the magic of confidence has always been my passion and purpose – a value shared by Susie Wolff and F1 Academy. My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 Academy. We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1.

“Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women.

“This partnership celebrates the strength, determination, and the undeniable power of female excellence. It’s all about the winning and “Dare to Dream it” mindset! I always say you can makeup your destiny – which is why we made it the empowering mantra of this partnership – its even emblazoned on our F1 Academy race car! Get ready to race towards your dreams, darlings, and makeup your destiny!”


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