NEOM and the Asian Football Confederation (AFC) have agreed to an extended multi-year partnership, which will run from 2024 to 2029. Under the terms of the arrangement, NEOM will continue to serve as the Official Global Partner of the AFC national team and club competitions, as well as be the Presenting Partner of the first […]
Aditya Birla Group invests Rs. 125 cr in Virat Kohli’s WROGN
TMRW House of Brands, an Aditya Birla Group Venture, announced the expansion of its portfolio with an INR 125Cr investment in Accel and Virat Kohli backed WROGN. Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India in the casual wear space. […]
How LALIGA is fostering the football ecosystem in India
Since the inception of LALIGA’s operations in India, close to six years ago, the Spanish Football League has built a diverse range of successful partnerships and collaborations that have contributed to a striking increment in LALIGA’s viewership in India and the creation of a dedicated fanbase. Aakriti Vohra, Global Network Delegate of LALIGA in […]
ISU Congress embraces ISU Vision 2030
The 59th ISU Congress opened by setting the stage for an ambitious and forward-looking agenda, expected to decisively shape the future of ice-skating sports. At the forefront of this inaugural day was the presentation by the ISU President, Jae Youl Kim, on the ISU Vision 2030 strategic plan, outlining major growth and innovation proposals to the […]
Ryo Takahashi: “Right now our focus is to really make sure that baseball becomes a staple in Indian sports”
The Major League Baseball (MLB) is working in India to develop and promote baseball in India through grassroots programming, personal connections, and a mindset shift. The Playknox founder Taruka Srivastav spoke with Ryo Takahashi, Senior Manager, MLB India about MLB’s efforts to build a strong foundation in India. He further emphasized the importance of patience […]
Red Bull acquires minority stakes in Leeds United Football Club
Leeds United Football Club has signed a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on […]
ICC extends multi-year partnership with FanCraze
The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024. The announcement also detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring […]
WTA inks multi-year partnership with the Public Investment Fund
The Public Investment Fund (PIF) and the WTA has unveiled a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. The partnership will also enhance and develop initiatives that support players at all levels. As a Global […]
“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung
Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]
MotoGP to fly with Qatar Airways
MotoGP will do so in partnership with Qatar Airways and Qatar Airways Cargo, joining the airline’s portfolio of premium sports partnerships. With nearly 170 destinations in its network, Qatar Airways’ seamless connectivity in various destinations across the world will be of great benefit to MotoGP, the pinnacle of motorcycle racing. This new multi-year partnership will […]