Formula 1 has announced that luxury brands group LVMH will become a Global Partner in 2025 – when the sport will be celebrating its 75th anniversary. The new 10-year deal will include several of LVMH’s iconic Maisons, including Louis Vuitton, Moët Hennessy and TAG Heuer. A statement from Formula 1 and LVMH described the deal […]
Chelsea FC drives away with Linglong Tire deal
Chelsea Football Club has unveiled Linglong Tire, the global tyre manufacturer, as our new official global tyre partner on a multi-year deal. Shandong Linglong Tire Co., Ltd. is a leading Chinese tyre manufacturing company. The company’s products are exported to 173 countries across the world, covering Europe, the Middle East, the Americas, Asia Pacific […]
Manchester United inks extension with Qualcomm Technologies
Qualcomm Technologies, Inc. and Manchester United have triggered the extension of their principal shirt partnership which will now run until 2029. The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon brand on the front of a Manchester United shirt for the first time. Snapdragon is Qualcomm Technologies’ consumer brand of […]
FIFA signs Bank of America as Official Bank Sponsor of FIFA World Cup 26
FIFA has signed Bank of America as its Official Bank Sponsor of FIFA World Cup 26. The historic partnership underscores the global financial institution’s commitment to promoting wellness, supporting the pursuit of excellence and making a human connection and community impact through the power of sport. Through this new partnership, FIFA and Bank of America […]
LA28 Olympic Games sign Autodesk as official design and make platform
Autodesk has been named the official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA. Over the next four years, Autodesk’s software – used by designers, engineers, builders, and creators – will support LA28’s more than $1 billion temporary overlay and construction plan, incorporating sustainable design principles. Autodesk’s […]
Genius Sports extends Football DataCo deal until 2029
Genius Sports Limited, the official data, technology, and commercial partner that powers the global ecosystem connecting sports, betting, and media, announced the extension of its exclusive official data partnership with Football DataCo (“DataCo”) through 2029. Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting […]
Arsenal FC signs Athletic Brewing Company as first official non-alcoholic beer partner
Arsenal FC has teamed up with Athletic Brewing Company, America’s largest non-alcoholic brewery, who are now the club’s first Official Non-Alcoholic Beer Partner. Starting this August, this partnership will see cans of Athletic’s award-winning Run Wild IPA available throughout Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on […]
AFC and NEOM renew partnership until 2029
NEOM and the Asian Football Confederation (AFC) have agreed to an extended multi-year partnership, which will run from 2024 to 2029. Under the terms of the arrangement, NEOM will continue to serve as the Official Global Partner of the AFC national team and club competitions, as well as be the Presenting Partner of the first […]
Aditya Birla Group invests Rs. 125 cr in Virat Kohli’s WROGN
TMRW House of Brands, an Aditya Birla Group Venture, announced the expansion of its portfolio with an INR 125Cr investment in Accel and Virat Kohli backed WROGN. Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India in the casual wear space. […]
How LALIGA is fostering the football ecosystem in India
Since the inception of LALIGA’s operations in India, close to six years ago, the Spanish Football League has built a diverse range of successful partnerships and collaborations that have contributed to a striking increment in LALIGA’s viewership in India and the creation of a dedicated fanbase. Aakriti Vohra, Global Network Delegate of LALIGA in […]