BioSteel signed a multi-year partnership with the Dallas Mavericks as the team’s official sports drink partner. The multi-year agreement includes prominent BioSteel branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s state-of-the-art BioSteel Practice Facility. Brand integration at these facilities will include a […]
EFL names Papa John’s as the official title sponsor
The EFL and Papa John’s have announced a three-year deal that will see the UK pizza takeaway company become the Official Title Sponsor of the EFL Trophy. The exclusive partnership, which will run until at least the end of the 2022/23 season, sees the competition, become known as the ‘Papa John’s Trophy’ with immediate effect. […]
AFC Wimbledon appoints SecuTix as new ticketing partner
AFC Wimbledon has kicked off a five year partnership with cloud-based ticketing solution SecuTix, rolling out a new ticketing system designed to provide a best in class supporter experience across both digital and mobile. This appointment is part of the Club’s programme of digital transformation and supports their move to a brand-new stadium at Plough […]
Vivo named as official partner of UEFA EURO 2020 and 2024
Vivo has announced a four-year deal with UEFA under which the Chinese smartphone manufacturer will become an official partner for UEFA EURO 2020 and UEFA EURO 2024 Vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 […]
AC Milan renews partnership with StarCasino.sport
AC Milan have signed an extension of their partnership with StarCasinò.sport The innovative sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season. “A new way to experience football” is the foundation of the partnership, which […]
The Football Association unveils new women’s and girls’ football strategy
The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]
Mastercard renews UEFA Champions League partnership
Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
MLB signs Hyperice as its official recovery technology partner
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]
Liverpool FC ropes in Expedia as official travel companion
Liverpool FC and Expedia have signed a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men’s and women’s team kit. The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park. As […]