Coco Gauff, recently recognized by Forbes as the highest-paid female athlete in the world, is embarking on a new phase in her career by shifting talent agencies and launching Coco Gauff Enterprises in partnership with WME. In a social media post on Wednesday, the 21-year-old tennis star announced her decision to transition from Team8, the […]
Ryo Takahashi: “Right now our focus is to really make sure that baseball becomes a staple in Indian sports”
The Major League Baseball (MLB) is working in India to develop and promote baseball in India through grassroots programming, personal connections, and a mindset shift. The Playknox founder Taruka Srivastav spoke with Ryo Takahashi, Senior Manager, MLB India about MLB’s efforts to build a strong foundation in India. He further emphasized the importance of patience […]
Juventus onboards Two Circles to explore innovative partnerships
Juventus Football Club and global sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the legendary football club’s new commercial partnerships programme. This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles’ industry-leading expertise and data driven […]
Destination Sport extends partnership with QPR
Destination Sport Travel have extended to its partnership with QPR. The UK’s leading travel provider for professional sports clubs and governing bodies have been working with the club for the past three seasons. As part of the continued partnership, Destination Sport Travel’s team travel division will continue to service the requirements of QPR’s […]
SailGP extends Oracle partnership until 2026
SailGP, the world’s most exciting racing on water, and Oracle will build on their successful collaboration during SailGP’s first three seasons by expanding the league’s use of Oracle Cloud during Season 4 and extending the partnership through the end of 2026. As part of the new agreement, SailGP is using Oracle Customer Experience (CX) […]
DFL inks MoU with PSSI to strengthen role of football in Indonesia
The DFL Deutsche Fußball Liga has entered into a broader collaboration with the Persatuan Sepakbola Seluruh Indonesia (PSSI), the national governing body of football in Indonesia, after a Memorandum of Understanding (MoU) was signed this week. A high-level delegation from the PSSI, led by the organisation’s President Mr. Erick Thohir, was welcomed to the […]
Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level
Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion
The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]
Group ADP becomes official partner of Paris 2024 and Paralympic Games
Groupe ADP, world’s leading airport operator, has become an Official Partner of the Paris 2024 Olympic and Paralympic Games. The group, which welcomes nearly 90 million passengers each year in Paris, will put its expertise in terms of reception at the service of the athletes, the Olympic family and spectators from all over the […]
Cricket South Africa renews broadcast deal with SuperSport
Cricket South Africa (CSA) and SuperSport have signed a broadcast extension until the end of the 2026-27 season. The new deal includes more coverage of the national women’s game than ever before, with all inbound Proteas Women matches set to be broadcast over the next four years. In addition to the full women’s […]