Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
Rob Slawson of Destination Sport Travel on sustainability in sports tourism and global expansion
The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The Playknox spoke with Rob Slawson, Managing Director – Destination Sport Travel & Sportsbreaks.com to know the current sports tourism trends, challenges and marketing […]
Group ADP becomes official partner of Paris 2024 and Paralympic Games
Groupe ADP, world’s leading airport operator, has become an Official Partner of the Paris 2024 Olympic and Paralympic Games. The group, which welcomes nearly 90 million passengers each year in Paris, will put its expertise in terms of reception at the service of the athletes, the Olympic family and spectators from all over the […]
Cricket South Africa renews broadcast deal with SuperSport
Cricket South Africa (CSA) and SuperSport have signed a broadcast extension until the end of the 2026-27 season. The new deal includes more coverage of the national women’s game than ever before, with all inbound Proteas Women matches set to be broadcast over the next four years. In addition to the full women’s […]
FIFA inks landmark partnership with Unilever until 2027
FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023. The landmark partnership will run through to 2027 and include the FIFA World Cup 2026™ and the FIFAe Finals, and marks the first time that FIFA has […]
Ligue 1 partners sports marketing agency Revolution to increase exposure
Ligue 1 Uber Eats, one of Europe’s most prominent football leagues, featuring global stars such as Kylian Mbappe, Neymar and Timothy Weah, announced its plans to expand its presence in the United States, aiming to capture the attention of a rapidly growing soccer fan base. By partnering with rEvolution, a leading sports marketing agency, […]
Cofidis and La Vuelta renew partnership until 2024
Cofidis and La Vuelta have renewed their agreement for another two years. The finance company and the Spanish tour will, therefore, continue to walk hand-in-hand until 2024, thus extending one of the race’s longest and most historical sponsorships. The drive and development inherently present in sports also form part of both companies’ DNAs, which […]
Volleyball World partners Mizuno to expand globally
Volleyball World has penned a multi-year partnership extension with leading Japanese sporting goods brand Mizuno after a highly successful 2022. The partnership will aim to grow the global reach of both brands while further connecting and engaging fans worldwide. Mizuno has been a key part of Volleyball World’s growing portfolio of global partners […]
Puma to exclusively sell F1 and team merchandise
Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races. Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]
DAZN launches Combat and Women’s Football channels
DAZN Group has announced the launch of two new global FAST channels: DAZN Combat and DAZN Women’s Football. DAZN Combat gives fans front row seats to the all the very best action across boxing and MMA, including live events, highlights, legendary archive fights, documentaries and much more. DAZN will show live boxing events as […]