The NFL has approved four new International Home Marketing Areas (IHMA) with the Los Angeles Rams adding New Zealand as their fourth IHMA and the Philadelphia Eagles granted access to Australia, New Zealand, and Ghana — the first NFL club to enter a market in Africa. The expanded program now includes 19 teams granted […]
Naomis Osaka to launch her own sports agency Evolve
Tennis champion Naomi Osaka is launching her own sports agency called Evolve after her contract with IMG expired last year. Osaka is one of the highest-paid woman athlete in sports. In 2021, she pulled in nearly $60 million in prize money and endorsements from Louis Vuitton, Nike, Mastercard, Tag Heuer, and Beats by Dre. […]
Cazoo becomes title sponsor of World Snooker Championship
Cazoo, Europe’s leading online car retailer, which makes buying and selling a car as simple as ordering any other product online today, has become the title sponsor of snooker’s biggest tournament and one of the most prestigious events on the sporting calendar, the World Snooker Championship. Under a new multi-year agreement, the Cazoo World […]
Genius Sports inks data tacking partnership with Club Necaxa
Genius Sports Limited (“Genius Sports”) (NYSE:GENI), the official data, technology and broadcast partner powering the ecosystem connecting sports, betting and media, has agreed a ground-breaking new data tracking and video augmentation partnership with Liga MX franchise Club Necaxa (“Necaxa). Through its Second Spectrum division, Genius Sports’ tracking technology will provide data-driven player analytics, enhancing Necaxa’s […]
San Francisco Giants add Oracle MICROS Simphony Cloud Point of Sale to their roster
San Francisco Giants have added Oracle MICROS Simphony Cloud Point of Sale (POS) to their roster. The POS technology will make it easy for fans to order the park’s legendary food and beverage options at concession stands or from their mobile devices, giving them more time to enjoy the game. Behind the scenes, […]
CSM to help Queen Elizabeth Olympic Park with commercial proposition
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition. CSM has been working with Park stakeholders in a strategic capacity for several months to develop a proposition that […]
HSV inks jersey partnership with HanseMerkur
HanseMerkur becomes HSV’s new jersey partner. The company will replace Orthomol on July 1, 2022 and will adorn the chests of professionals with its logo until 2025. This is a targeted expansion of the exclusive partnership that has been in place for four years, with a focus on promoting young talent and family. Eric […]
Discovery Sports appoints David Bernard-Bret to lead sports marketing
Discovery Sports has appointed experienced marketeer David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands. Following promotion to Vice President, Discovery Sports Marketing, David begins his new role with immediate effect. As well as leading the dedicated Discovery Sports creative and brand marketing functions, David will oversee the […]
Melbourne Storm inks three-year partnership with Cointree
Melbourne Storm has announced a new three-year partnership with one of Australia’s premier cryptocurrency exchanges, Cointree. Storm CEO Justin Rodski said the multimillion-dollar partnership would see Cointree occupy the sternum of the player training shirts for the remainder of the 2022 season and relocating to front and back of the playing shorts for the […]
Richard Arnold becomes CEO of Manchester United
Manchester United has announced that Richard Arnold, formerly Group Managing Director, will become Chief Executive Officer of the Club, effective from 1st February 2022. Ed Woodward will step down from his role as Executive Vice-Chairman, also effective from 1st February 2022. Richard Arnold said: “I am honoured to have the chance to serve […]